Carrot Offers Health Incentives and Offers at Local Businesses
Alyson Wyers — March 11, 2015 — Tech
References: carrotpass & springwise
While you have probably seen apps that reward you for your healthy lifestyle as well as apps designed to encourage you to shop at local businesses, this app combines retail offers with health incentives. Carrot uses beacon mobile marketing to help local businesses attract customers with real-time promotions while also rewarding users for walking to their stores.
From Marvel Apps, Carrot is a "universal pass" developed to help you get fit and save money at the same time. The app rewards you for staying active with points. For example, it offers health incentives by converting the number of steps you walk into points, which can then be redeemed at participating stores in your community.
Retail locations install a locator beacon inside, which uses Bluetooth and demographic information to target customers within 200 feet.
From Marvel Apps, Carrot is a "universal pass" developed to help you get fit and save money at the same time. The app rewards you for staying active with points. For example, it offers health incentives by converting the number of steps you walk into points, which can then be redeemed at participating stores in your community.
Retail locations install a locator beacon inside, which uses Bluetooth and demographic information to target customers within 200 feet.
Trend Themes
1. Health Incentive Apps - Disruptive innovation opportunity: Develop apps that combine healthy lifestyle incentives with retail rewards, encouraging users to stay active while supporting local businesses.
2. Beacon Mobile Marketing - Disruptive innovation opportunity: Explore the use of beacon technology to target customers with real-time promotions and personalized offers, increasing foot traffic to retail locations.
3. Fitness-driven Retail Promotions - Disruptive innovation opportunity: Create retail promotions that are tied to users' fitness activities, motivating them to engage in physical exercise while enjoying discounts and rewards.
Industry Implications
1. Fitness Tracking - Disruptive innovation opportunity: Integrate fitness tracking technology into local businesses' apps or loyalty programs to incentivize customers to stay active and make purchases.
2. Retail Marketing - Disruptive innovation opportunity: Develop strategies and platforms that leverage beacon mobile marketing to drive targeted promotions and increase customer engagement in retail settings.
3. Local Business Collaboration - Disruptive innovation opportunity: Foster collaborations between local businesses and app developers to create mutually beneficial programs that boost customer traffic and support the community.
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