Shazam is Moving into the Retail Space to Help Discover Physical Objects
Meghan Young — March 19, 2015 — Tech
Shazam is known as the best discovery app globally, so it's only natural it would extend its services beyond the music industry to introduce itself as a product app. Tackling retail first, the product app builds on its audio capabilities with visual ones. But instead of helping people remember a song or show they like, it will provide additional information about, say, a grocery item to help consumers make more informed decisions on the spot.
Since Shazam has already established itself in the digital community, transitioning into a product app should be easy. With over 100 million active global users, consumers are already very familiar with its current system and the new service doesn't deviate too far from that.
Since Shazam has already established itself in the digital community, transitioning into a product app should be easy. With over 100 million active global users, consumers are already very familiar with its current system and the new service doesn't deviate too far from that.
Trend Themes
1. Extended Product Apps - Shazam's move into the retail space demonstrates the trend of technology companies expanding their services beyond their original industry.
2. Audio-visual Integration - Shazam's product app showcases the trend of incorporating visual recognition capabilities into audio-based platforms.
3. Real-time Information - Shazam's product app highlights the trend of providing consumers with immediate, on-the-spot information to make informed decisions.
Industry Implications
1. Retail - Shazam's product app disrupts the retail industry by offering consumers additional information about products to aid in purchasing decisions.
2. Technology - Shazam's expansion into product apps presents disruptive innovation opportunities in the technology industry, specifically in audio-visual integration and real-time information services.
3. Consumer Goods - Shazam's product app creates disruptive innovation opportunities within the consumer goods industry by providing consumers with enhanced information about grocery items.
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