Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes
Laura McQuarrie — April 25, 2014 — Tech
References: itunes.apple & restaurantnews
As a way to say "thanks" to its valued patrons, Hooters is testing a new customer loyalty program in Atlanta in the form of the free-to-download HootClub app.
With HootClub, users are able to easily locate Hooters restaurants, view menus and view exclusive deals without ever having to leave the app itself. As an added bonus, diners are encouraged to scan their receipts after eating at Hooters, which will earn them points that can be put towards prizes. HootClub members will also be able to see leaderboard scores and heavy competitors will relish being able to climb up the ranks of Bronze, Silver and Gold, as well as all the way up to the top-ranked Orange level.
With HootClub, users are able to easily locate Hooters restaurants, view menus and view exclusive deals without ever having to leave the app itself. As an added bonus, diners are encouraged to scan their receipts after eating at Hooters, which will earn them points that can be put towards prizes. HootClub members will also be able to see leaderboard scores and heavy competitors will relish being able to climb up the ranks of Bronze, Silver and Gold, as well as all the way up to the top-ranked Orange level.
Trend Themes
1. Mobile Loyalty Programs - The rise of mobile loyalty programs like HootClub offers businesses the opportunity to reward and incentivize customers through convenient smartphone apps.
2. Gamification in Loyalty Programs - By incorporating gamification elements such as leaderboards and prizes, loyalty programs like HootClub can engage customers and create a competitive and enjoyable loyalty experience.
3. Location-based Loyalty Features - Utilizing location-based features in loyalty apps like HootClub allows businesses to provide personalized offers and promotions to customers based on their proximity to specific locations.
Industry Implications
1. Restaurant Industry - Restaurants can leverage incentivized loyalty apps like HootClub to enhance customer retention and drive repeat business by offering exclusive deals and rewards to loyal diners.
2. Mobile App Development - The growing demand for mobile loyalty programs presents a significant opportunity for mobile app developers to create innovative and user-friendly loyalty apps like HootClub.
3. Marketing and Advertising - The integration of gamification and location-based features in loyalty apps opens up new avenues for marketers to engage and target customers through personalized and interactive campaigns.
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