The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
Katherine Pendrill — April 7, 2015 — Tech
References: polarsteps & tnooz
The start-up Polarsteps is about to change the face of travel blogging by offering an easy way to log your travels via your mobile device, even without access to GPS or WiFi. Polarsteps explains that the app uses ambient location tracking technology to provide seamless travel tracking on a digital map. In fact, the user can log their rout without even taking their phone out of their pocket. The user then has the ability to add photos later on to create a graphic representation of their journey, which can then be shared on various social media platforms. The result is a kind of travel slideshow for the modern age that goes beyond the limits of current travel applications.
Polarsteps is a six-person start-up that emerged out of a frustration with current trip journal applications. The founders explain that they wanted a means of achieving real-time story telling that they could then relay to their friends and family. They wanted to focus on a simple design that would capitalize on innovative technology, and would also be able to function without the availability of internet. Currently the app is in its beta version and is primarily aimed at assisting consumers in logging their travel stories. However, the future possibilities for travel organizations to create branded accounts may soon help Polarsteps to become the biggest mobile travel log application.
Polarsteps is a six-person start-up that emerged out of a frustration with current trip journal applications. The founders explain that they wanted a means of achieving real-time story telling that they could then relay to their friends and family. They wanted to focus on a simple design that would capitalize on innovative technology, and would also be able to function without the availability of internet. Currently the app is in its beta version and is primarily aimed at assisting consumers in logging their travel stories. However, the future possibilities for travel organizations to create branded accounts may soon help Polarsteps to become the biggest mobile travel log application.
Trend Themes
1. Real-time Storytelling - The trend of real-time storytelling in travel applications presents opportunities for innovative and immersive travel experiences.
2. Seamless Travel Tracking - The trend of seamless travel tracking using ambient location tracking technology creates opportunities for enhanced travel diaries and personalized itineraries.
3. Mobile Travel Log Applications - The trend of mobile travel log applications offers disruptive innovation possibilities in the way people document and share their travel experiences.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage real-time storytelling and seamless travel tracking to enhance customer experiences and engage with travelers through innovative applications.
2. Mobile App Development - The mobile app development industry has an opportunity to create user-friendly and feature-rich applications that cater to the growing demand for mobile travel log experiences.
3. Social Media Platforms - Social media platforms can harness the trend of mobile travel log applications to offer new sharing and discovery features that enhance the travel storytelling process.
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