Consumers turn to smartphone apps for curated closet displays
Implications - Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store.
Workshop Question - How can your brands enable the convenience of smartphone apps to elevate consumer experience with its products or services?
Trend Themes
1. Smartphone Wardrobe Apps - Smartphone apps are replacing traditional racks and hangers with geo-tagging and customized style suggestions, fostering a convenient experience for users and benefiting retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store.
2. Digital Wardrobe Mapping - Fashion apps like Stylebook are a stunning way to visualize your wardrobe, allowing users to map out looks and even collect 'style stats,' making getting ready in the morning a little easier on everyone and promoting fashion-conscious habits to users.
3. Wardrobe Remixing Assistance - Apps like Polyvore Remix lend inspiration to users who struggle to put outfits together, drawing on its global community to help users figure out what to wear and prevent them from repeating outfits too often.
Industry Implications
1. Fashion and Retail - These apps offer a great opportunity to retailers, as they can provide specialized and personalized fashion suggestions, while also helping users to find new clothes that would match their personal style.
2. Software Development - Developers and designers are in a good position to offer solutions to empower users to improve the organization of their closet and daily fashion choices through engaging tech tools.
3. Media and Entertainment - Entertainment industries like film and TV could use wardrobe-identifying apps like Ever to monetize a commonly-passive audience, as they provide clickable links that allow users to quickly buy merchandise seen on their favorite TV shows and movies.
