This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
Laura McQuarrie — December 6, 2014 — Marketing
References: itunes.apple & psfk
In partnership with fashion app Tapestry, department store Liberty developed a loyalty app that makes use of Instagram to increase incentive for shopping at a brick-and-mortar location.
The Tapestry app makes it easier for shoppers to redeem their Liberty rewards and take advantage of exclusive experiences and gifts based on your Instagram activity. With a feed dedicated to discovery the app makes it easy to browse favorite brands and bookmark appealing items. One of the neatest features of the app is that when you use it in store, you can see exactly where your favorite brands are located on in the store with an in-app map. The more you shop, the better the app is able to determine your tastes and provide offers that are even harder to resist, so it's win-win for all.
The Tapestry app makes it easier for shoppers to redeem their Liberty rewards and take advantage of exclusive experiences and gifts based on your Instagram activity. With a feed dedicated to discovery the app makes it easy to browse favorite brands and bookmark appealing items. One of the neatest features of the app is that when you use it in store, you can see exactly where your favorite brands are located on in the store with an in-app map. The more you shop, the better the app is able to determine your tastes and provide offers that are even harder to resist, so it's win-win for all.
Trend Themes
1. Social Loyalty Apps - Loyalty apps that leverage social media platforms like Instagram to offer exclusive deals and rewards to shoppers, with the potential to disrupt traditional loyalty programs.
2. In-store Navigation Apps - Apps that provide interactive in-store maps and product information to customers, with the potential to disrupt traditional shopping experiences and increase customer engagement.
3. Personalized Shopping Apps - Apps that use customer data and shopping behavior to provide personalized recommendations and offers, with the potential to increase customer loyalty and drive sales.
Industry Implications
1. Retail Industry - Retailers can leverage social media and technology to enhance their loyalty programs and improve the customer experience.
2. Mobile App Industry - Developers can create innovative apps that combine loyalty programs and social media integration to offer consumers a unique and personalized shopping experience.
3. Marketing Industry - Marketers can use social loyalty apps to collect valuable customer data and create customized marketing campaigns that drive sales and enhance brand loyalty.
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