Consumers search for discrete ways to consume alcohol on-the-go
Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
Workshop Question - How is your brand catering to the busy, on-the-go consumer?
Trend Themes
1. DIY Alcohol Consumption - Consumers are turning to DIY methods to discreetly travel and transport wine, spirits, and beer.
2. Single-serve and Portable Packaging - Innovative packaging designs are emerging to make it easy to serve alcohol on-the-go.
3. Dual-chamber Technology - Companies are developing technology to separate powder and liquid until it is ready to be consumed.
Industry Implications
1. Alcoholic Beverages Industry - The alcoholic beverages industry can explore single-serve and DIY packaging for on-the-go consumers.
2. Packaging Industry - The packaging industry can develop portable, innovative, and discreet packaging designs for convenience.
3. Pharmaceutical Industry - The pharmaceutical industry can adapt dual-chambered bottled technologies for delivering medicine and nutrition supplements.
