Bars and nightclubs get smaller and cozier to offer a more personal experience
Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Workshop Question - Is there a way your brand can create a personalized or intimate experience that focuses on the individual consumer?
Trend Themes
1. Smaller, Cozier Clubs - Nightlife venues are downsizing to enable more personal interactions between guests and performers.
2. Compact Bar Spaces - Designers are packing full bar experiences into tiny locations.
3. Retrospective Experiences - Creating bars that harken back to times of secrecy or decadence to offer intriguing experiences for consumers.
Industry Implications
1. Nightlife - Nightclub owners and event coordinators can take inspiration from smaller, more intimate environments to offer an alternative clubbing experience.
2. Hospitality - Small food and drink locations like pop-up stands or carts that focus on unique, creative drinks can differentiate themselves to consumers.
3. Design/architecture - Designers have an opportunity to highlight creative solutions for maximizing space while still offering full service bar experiences.
4. Retail - A pop-up cart or kiosk selling alcoholic beverages could be a retail alternative for venues with limited space or high foot traffic.
5. Marketing/advertising - Marketers can capitalize on discreet or exclusive experiences that leverage enticing themes and intriguing stories.
