PERCH's Kate Spade Store Display Boasts Digitized Accents
Jana Pijak — April 24, 2015 — Business
References: vimeo
PERCH Interactive's Kate Spade store display was created to promote the designer's recent Spring campaign. The digitized retail concept lets shop visitors check out a range of accessories while getting an in-depth look at the design inspiration, pricing and technical specs of each product.
This Kate Spade store display gives consumers a retail experience they will remember and lets them interact with a touchscreen interface that is similar to one they would use on their smartphone or tablet.
This interactive retail concept celebrates Kate Spade's exotic inspiration and invites store visitors into a world of travel and style. In addition to learning more about the designer's latest accessories, visitors are given access to lifestyle tips, cocktail recipes and outfit pairings that appeal to their personal style.
This Kate Spade store display gives consumers a retail experience they will remember and lets them interact with a touchscreen interface that is similar to one they would use on their smartphone or tablet.
This interactive retail concept celebrates Kate Spade's exotic inspiration and invites store visitors into a world of travel and style. In addition to learning more about the designer's latest accessories, visitors are given access to lifestyle tips, cocktail recipes and outfit pairings that appeal to their personal style.
Trend Themes
1. Interactive Retail Displays - Companies can create interactive retail displays to engage customers and provide product information in an innovative and memorable way.
2. Digitized Shopping Experience - Retailers can enhance the shopping experience by providing digitized products, allowing for easy access to pricing and technical specs, ultimately making the shopping process more efficient.
3. Personalized Recommendations - More retailers can offer lifestyle tips, cocktail recipes, and outfit pairings that appeal to shoppers' personal styles for a more personalized shopping experience.
Industry Implications
1. Retail - Retailers should explore the use of interactive retail displays to enhance the shopping experience, showcase products, and provide accessible product information that can quickly set them on the path to purchase.
2. Fashion Design - Fashion designers can explore digitizing their products and offering lifestyle tips and outfit pairings alongside their products, creating compelling campaigns that will better resonate with shoppers.
3. Digital Marketing - Digital marketers can leverage interactive displays and other digital experiences as a way to generate customer engagement and viral marketing campaigns.
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