The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
Jana Pijak — May 13, 2015 — Tech
References: play.google & toryburch
Tory Daily is the first iOS and Android app by American fashion designer Tory Burch. The multi-functional platform is not only a source of style inspiration for fashion fans but also features categories like music, culture and travel.
The Tory Daily mobile platform is a great source for new music, street style and some of the American designer's favorite travel destinations. The app is also equipped with a custom photo app that features Tory-branded filters. Offering a fully immersed lifestyle brand experience, this fashion app is not just about wearing Tory Burch but is also about living as one of the brand's ambassadors.
Moreover, users of this platform will be given access to free shipping when purchasing Tory Burch merchandise via the app.
The Tory Daily mobile platform is a great source for new music, street style and some of the American designer's favorite travel destinations. The app is also equipped with a custom photo app that features Tory-branded filters. Offering a fully immersed lifestyle brand experience, this fashion app is not just about wearing Tory Burch but is also about living as one of the brand's ambassadors.
Moreover, users of this platform will be given access to free shipping when purchasing Tory Burch merchandise via the app.
Trend Themes
1. Multi-functional Lifestyle Apps - The success of Tory Daily highlights the growing trend of lifestyle apps that offer a range of functionalities beyond fashion inspiration.
2. Branded Filter Apps - The custom photo app within Tory Daily showcases the potential for fashion brands to create their own filter apps, offering a unique and branded photography experience for users.
3. Integrated E-commerce Apps - The inclusion of free shipping and easy purchasing options in Tory Daily demonstrates the opportunity for fashion brands to seamlessly integrate e-commerce functionality within their lifestyle apps.
Industry Implications
1. Fashion - The success of Tory Daily and its multi-functional approach presents an opportunity for fashion brands to innovate and expand their digital presence through lifestyle apps.
2. Technology - The development of branded filter apps, like the one in Tory Daily, showcases the potential for technology companies to partner with fashion brands to create unique photo-related experiences.
3. E-commerce - The integration of seamless e-commerce features in apps like Tory Daily highlights the potential for e-commerce platforms to collaborate with fashion brands and offer a more immersive shopping experience.
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