Companies adopt atypical tech-enabled notifications to stay top-of-mind
Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Workshop Question - How does your brand fit into a consumer's day-to-day routine? What ways do you hope that your brand fits into your consumer's day-to-day routine?
Trend Themes
1. Alternative Notifications - Companies are developing alternative alert systems that incorporate audio, timed content, and interactive visual elements to garner attention and remind consumers of offers, products, and services in memorable ways.
2. Beacon Technology - Beacon technology is being integrated into mannequins, luggage trackers, airport apps, malls, and vending machines to provide location-based notifications and other innovative features.
3. Personalized Hospitality Apps - Hospitality companies are developing mobile apps that use GPS, Wi-Fi, and beacon technology to provide guests with personalized recommendations, information, and promotions for activities and amenities at their resort.
Industry Implications
1. Retail Industry - Retailers are adopting beacon technology to provide personalized shopping experiences and send innovative notifications to their customers.
2. Hospitality Industry - Hospitality companies are using mobile apps with location-based notifications and personalized recommendations to improve their guests' experience.
3. Mobile Payment Industry - Companies are introducing new ways to accept mobile payments for vending machines, eliminating the need for cash and making it more convenient for consumers.
