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Alternative Alerts

Companies adopt atypical tech-enabled notifications to stay top-of-mind

Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Workshop Question - How does your brand fit into a consumer's day-to-day routine? What ways do you hope that your brand fits into your consumer's day-to-day routine?
Trend Themes
1. Alternative Notifications - Companies are developing alternative alert systems that incorporate audio, timed content, and interactive visual elements to garner attention and remind consumers of offers, products, and services in memorable ways.
2. Beacon Technology - Beacon technology is being integrated into mannequins, luggage trackers, airport apps, malls, and vending machines to provide location-based notifications and other innovative features.
3. Personalized Hospitality Apps - Hospitality companies are developing mobile apps that use GPS, Wi-Fi, and beacon technology to provide guests with personalized recommendations, information, and promotions for activities and amenities at their resort.
Industry Implications
1. Retail Industry - Retailers are adopting beacon technology to provide personalized shopping experiences and send innovative notifications to their customers.
2. Hospitality Industry - Hospitality companies are using mobile apps with location-based notifications and personalized recommendations to improve their guests' experience.
3. Mobile Payment Industry - Companies are introducing new ways to accept mobile payments for vending machines, eliminating the need for cash and making it more convenient for consumers.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
172,133 Total Clicks
Date Range:
Feb 15 — Oct 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Vending Machine Beacons
Vending Machine Beacons
mBeaconVend Introduces a New Way to Accept Vending Machine Money
mBeaconVend from beacon provider Netclearance introduces a new way to accept vending machine money payments. Rather than having to have cash on-hand, with this system, consumers may simply pay from... MORE
Bag-Tracking Beacons
Bag-Tracking Beacons
BeeQyn is a Smart Luggage Tracker That Keeps Travelers Informed
Since there’s nothing worse than being separated from your bags on a trip, BeeQyn is a luggage tracker that goes above and beyond to keep travelers in the loop. Although the bee-shaped baggage... MORE
Beacon Mall Apps
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
One of the biggest hurdles for retailers when it comes to beacon technology is having consumers install the appropriate app, but the ‘Skybird’ mall app takes a different approach.... MORE
Personalized Hospitality Apps
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
Inside Hilton HHonors, app users will now be able to take advantage of a new feature called ‘Fun Finder,’ which provides personalized recommendations, information and promotions to... MORE
Retail-Based Airport Beacons
Retail-Based Airport Beacons
This Upgraded App Features a Dining and Shopping Directory
The Miami International Airport recently upgraded its app to provide passengers with a dining and shopping directory. Although several airports use beacon-based technology to provide passengers with... MORE
Beacon-Embedded Mannequins
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... MORE
play_circle_filledAll-Encompassing Update Apps
All-Encompassing Update Apps
The Hooks App Lets You Subscribe to Over 1,000,000 Notifications
The recently updated Hooks app is designed to keep you in the know about everything. The app lets you subscribe to notifications from over 100 different channels, ranging from sports to Alexa... MORE
Streamlined Smartphone Software
Streamlined Smartphone Software
The FlowHome Android Launcher
The FlowHome is an Android launcher that keeps all your favorite apps just a tap away. This program allows you to completely transform your home screen into scrollable tiles of information, app... MORE
Location-Texting Platforms
Location-Texting Platforms
Google Allows Message Notifications from Frequently Visited Places
While there are dozens of texting platforms that allow consumers to connect to one another, Google is now offering a feature called ‘Nearby’ in its messaging platform that allows places... MORE

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Hotel-Made Suede Sneakers
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Airport Navigation Apps
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