These premium alcohol innovations range from aromatherapy cocktail blends to academic whiskey tastings. The latter, Jameson's Academy Experience, consists of both an exclusive whiskey tasting and warehouse visit and is designed to help turn drinkers into knowledgable connoisseurs.
Other premium alcohol experiences to take note of include gin-themed boutique hotels like The Distillery -- located in London's Notting Hill neighbourhood -- along with Grey Goose's sky-high mixology experience. The brand's Memorial Day event invited vodka lovers to participate in an interactive cocktail-making session while on board a Blade helicopter.
When it comes to premium spirits that are challenging tradition, standouts include Christmas pie-flavored spirits, citrus craft tequilas and light cocktail blends that are served in edible bubble form. Furthermore, innovations like portable mixology kits, fashion-branded mini bars and even artisanal drink garnishes all target lovers of luxury while further illustrating how a love of fine beverages is an extension of consumers' lifestyles.
50 Premium Alcohol Innovations
51
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
50
Tech Brand Vodka Gifts
The Google Campus Warsaw Offers Complimentary Vodka for Visitors
49
Specialized Vodka Bottles
Grey Goose's New Vodka Branding Diverts from the Company's Usual Designs
48
Collaboration Liquor Flasks
The Macallan x Urwerk Flask is Crafted with Swiss Precision
47
On-Demand Champagne Deliveries
Moët & Chandon is Launching Summer Champagne Delivery in London
46
Lewis Bag Whiskey Packaging
This Whiskey's Branding Was Inspired by 19th-Century Bars
45
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
44
Cocktail Garnish Kits
The Spice Lab's Botanical Kits Feature Gin, Vodka and Rum Ingredients
43
Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
42
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
41
Portable Fashion Mixology Bars
The Ralph Lauren Polo Bar Mixology Box Can Go Just About Anywhere
40
Cephalopod Rum Bottles
Kraken Black Spice Rum is Now Offered in a Limited-Edition Vessel
39
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
38
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
37
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
36
Wrestler-Shaped Tequila Bottles
Mucha Liga's Packaging Resembles the Head of a Masked Luchador
35
Rapper Whiskey Labels
Drake is Set to Release His Own Whiskey Label Titled 'Virginia Black'
34
Contemporary Rice Wine Fridges
The Nendo Sake Master Cellar Minimizes Oxidization
33
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
32
Luxe Suitcase Travel Bars
The Louis Vuitton Portable Bar Serves Whiskey From a Wearable Tote
31
Celebratory Champagne Branding
These Champagne Bottles Celebrate the Alcohol's Usual Purpose
30
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
29
Gourmet Jelly-Making Kits
Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients
28
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
27
Anniversary-Celebrating Liquor Branding
Rezangyal Released Packaging for Its 10th Anniversary
26
Boozy Advent Calendars
The Premium Whisky Advent Calendar Offers a Scrumptious Snifter Daily
25
Collaborative Cocktail Tastings
Minister Group Teaches Teams How to Mix the Perfect Cocktail
24
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
23
Gin-Themed Hotels
'The Distillery' Hotel Will Have Offer a Gin Museum and Bars
22
Smart Wine Cellars
Panasonic's Sake and Wine Storage Cellar Suggests Recipes and Pairings
21
Fruit-Infused Whiskeys
These American Born Bourbon Whiskeys Feature Fresh Flavorings
20
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
19
Negroni-Flavored Potato Chips
Lidl's 'Deluxe with Love Negroni' Chips Taste Like the Cocktail
18
Basil-Based Cocktail Sugars
Artisan Sugar's Basil Gin Cocktail Garnish is Organically Sourced
17
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
16
Portable Mixology Kits
West Elm's At-Home Barware Set Features Cocktail-Crafting Essentials
15
Story-Centric Mixology Apps
The Liquor Cabinet App Tells the Story Behind Each Drink
14
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
13
Wood-Labelled Gins
This Apple Gin Comes in a Bottle That Combines a Modern Look with a Rustic One
12
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
11
Spirit-Based Advent Calendars
These Alcoholic Advent Calendars Feature Different Brands of Booze
10
Premium Tequila Trios
The Tequila Corralejo Brand Now Includes Three Premium Expressions
9
Christmas Pie-Flavored Spirits
This Seasonal Sipsmith Gin Comes in a 'Mince Pie' Variety
8
Vanilla-Flavored Whiskies
The New Crown Royal Vanilla is Infused with Madagascar Bourbon Vanilla
7
Fur-Wrapped Gin Bottles
The Little Dipper Design Repurposes Used Object for a Cozy Detail
6
Citrus Craft Tequilas
Dulce Vida's New Spirits Introduce Artisan Flavors Like Lime and Grapefruit
5
Members-Only Cocktail Bars
The Toronto Temperance Society Caters to Craft Cocktail Lovers
4
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
3
Conceptual Emoticon Tequilas
This Tequila Concept Features a Contemporary Design
2
Romantic Poet-Honoring Whiskys
Speyside Distillery Offers a Malt Drink in Tribute of Lord Byron
1
Historic Hotel Cocktail Books
The Waldorf Astoria Bar Book Provides Recipes for Mixologists
Related Ideas
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Personalized GenAI Packaging
The Johnnie Walker x Scott Naismith Experience Combines AI and Art
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Luxury Private Label Spirits
The Harvey Nichols Christmas Drinks Range 2023 is Holiday-Ready
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Enhanced Tasting Kits
Diageo FlavorPrintConnect Offers a New Experience of Scotch Whisky
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
Scotch Sipping Jackets
Aberfeldy Created a Jacket to Enhance the Sensory Experience of Scotch
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Toasted Marshmallow Whiskeys
Swiss Miss and Hotel Tango Distillery Concoct the ’Shmallow Whiskey
Rich Single-Malt Whiskies
Tomintoul Single Malt Scotch Whisky Arrives as a New Alcohol Option
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Modern Whiskey Distillery Expansions
Buffalo Trace Distillery Opens a Location in London, UK
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Festive Rose Gin Cocktails
Empress 1908 Introduces a Range of Elderflower Rose Gin Cocktails
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Fall-Ready Scotch Whisky Cocktails
Glenfiddich Boasts Delicious and High-end Cocktail Recipes
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Color-Changing Gin Gift Sets
The Empress 1908 Indigo Gin with Two Glass Flute is a Premium Item
Cocktail-Making Holiday Crackers
Fever-Tree Christmas Crackers Pair a Mini Gin Bottle and a Mixer
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Instant Campfire Cocktails
The Tincup x Alpine Start Cocktail Mixers Pair with Whiskey and Water
Gin Shooter Spirits
WATTSHOT Was Specifically Made to Be Enjoyed as a Shot
Alcohol-Infused Whipped Creams
Whipped Fusion Launches Its Flagship Product, So Vanilla
Rapper-Created Gin Spirits
Still G.I.N. By Dre and Snoop is a Fresh Take on Contemporary Gin
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Anniversary-Commemorating Gins
The Renais Édition Anniversaire is a Special Edition Gin
Immersive Ice Wine Experiences
Inniskillin's Obsession Wins Dinners Explores Award-winning Wines
Special Gin Gift Boxes
Barr Hill Launched the Festive Sip & Savor Tom Cat Gift Box
Alcohol-Free Gin Expressions
Aldi Added Two Satisfying Gin Alternatives to Its Greyson's Range
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Après-Ski Whiskys
Johnnie Walker Blue Label Ice Chalet Was Inspired by "Blue Hour"
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Canned Malt Whisky Cocktails
Suntory Premium Highball Yamazaki is a New Canned Cocktail
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
Naturally-Inspired Whiskey Ranges
The Singleton Garden of Abundance Whiskies Include Four Options
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Ultra-Distilled Premium Vodkas
Lex by Nemiroff Pushes the Boundaries of Vodka
Wine Cask-Aged Spirits
The Glenmorangie Pursuit of Passion Wine Cask Collection is Premium
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Naturally Infused Bourbons
Five Springs Infused Bourbon Debuted for the "Bourbon Curious"
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Cask-Matured Gin Spirits
The Islay Cask Matured Gin Range Shares Innovations from The Botanist
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Sensorial Whisky Fragrances
Sweet and Smoky Akro Malt Captures the Unique Qualities of Whisky
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Comprehensive Cocktail Smoker Kits
Bark & Barware Aims to Elevate the Mixology Experience
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Premium Cocktail Bitters
The Bitter Club's Debut Bitters are Packaged in Fragrance-Like Bottles
Pink Gin Advent Calendars
The Premium Pink Gin Advent Calendar Shares 12 Colorful Alcohol Samplers
Hotel-Based Signature Spirits
Fairmont Waterfront x Wayward Distillery Debut the 'Waterfront Gin'
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Hybrid Cask-Aged Whiskeys
The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
Retro-Modern Martini Kits
Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Sensorial Whiskey Expressions
Egan's Senses Collection Takes Cues from Five Foundational Flavors
Exclusive Umami-Flavored Whiskeys
Johnnie Walker Debuts a Collaborative Spirit with Kei Kobayashi
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Artistic Storytelling Whiskeys
The TBWC Limited Edition Core Selection Now Includes New Releases
Alcohol-Free Gin Alternatives
York Zero Was Created with the Help of Bax Botanics
Experimental Herbal Liqueurs
9556 Nights of Exploration is a Limited Jägermeister Expression
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Oceanic Gin Martinis
The Aphotic Martini Spotlights a Signature Gin Made with Seaweed
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Romantic Scotch Whisky Cocktails
Glenfiddich Celebrated Valentine's Day with Special Cocktails
Aromatic Cocktail Bitters
Luxardo's Aromatic Infused Cocktail Bitters Add Depth to Drinks
Molecular Technology Whiskey Ranges
Stateless Whiskey Features Spirits Fine-Tuned in the Lab
Plant-Based Spirit Ranges
The Holistic Spirits Co. is Launching with the Help of Two Experts
Spirit-Filled Advent Calendars
Craft Gin Club Craft Gin Advent Calendars are Festive and Fun
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
High-Strength Gin Spirits
The Botanist's Distiller's Strength Gin Was Crafted for Bartenders
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Natural Whiskey Refreshment Flavorings
The Synergy Flavors Whiskey Flavor Range is Versatile