Grey Goose's New Vodka Branding Diverts from the Company's Usual Designs
Mishal Omar — September 19, 2016 — Lifestyle
References: linea-packaging & thedieline
Grey Goose has released a new, specialized vodka blend in France and its bottles were designed by the agency 'Linea - The Spirit Valley Designers.'
Called 'Le Logis Grey Goose,' the vodka's unique blend of ingredients and flavors were aged for four years before being packaged and sold in these bottles. While the brand is known for its frosted white and blue bottles or variations of that design, this specialized vodka strays significantly from that theme. While the color scheme is the same, the bottles are wrapped in labeling that looks like a letter, feature corks rather than caps, are covered in tissue paper and enclosed in a cylindrical wooden case that is wrapped shut with a leather strap.
This specialized vodka is able to divert from the traditional branding of Grey Goose in a way that still pays homage to it.
Called 'Le Logis Grey Goose,' the vodka's unique blend of ingredients and flavors were aged for four years before being packaged and sold in these bottles. While the brand is known for its frosted white and blue bottles or variations of that design, this specialized vodka strays significantly from that theme. While the color scheme is the same, the bottles are wrapped in labeling that looks like a letter, feature corks rather than caps, are covered in tissue paper and enclosed in a cylindrical wooden case that is wrapped shut with a leather strap.
This specialized vodka is able to divert from the traditional branding of Grey Goose in a way that still pays homage to it.
Trend Themes
1. Specialized Vodka Blends - Creating unique and aged vodka blends presents an opportunity for vodka brands to differentiate themselves in the market.
2. Unconventional Packaging Design - Exploring innovative packaging options like letter-like labels, corks instead of caps, tissue paper wrapping, and cylindrical wooden cases can disrupt traditional branding and enhance the product experience.
3. Experimental Brand Extensions - Introducing special editions or specialized versions of established brand products can attract new consumers and generate buzz.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can benefit from creating unique vodka blends and experimenting with unconventional packaging to stand out in a crowded market.
2. Package Design - Innovative packaging design agencies have an opportunity to collaborate with vodka brands in creating distinctive and eye-catching bottle designs.
3. Luxury Goods - The luxury goods industry can explore specialized editions of established brands, like specialized vodka blends, to cater to affluent consumers looking for unique and exclusive products.
5.8
Score
Popularity
Activity
Freshness
