Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients
Mishal Omar — February 22, 2017 — Lifestyle
References: dowdesign.co.nz & packagingoftheworld
The New Zealand-based creative agency Dow Design Ltd decided to end the 2016 year by offering its clients a unique, food-based kit that would allow them to explore creativity in their offices or homes.
The brand enlisted a "jellyologist" to help create a kit that allows users to make Christmas tree-shaped, gelatinous foods. The New Years/Christmas gift comes with a base flavored with cucumber, mint, elderflower and gin, as well as a packet of gelatin, and candied basil leaves to top off the unique, dessert-like foods. The self-promoting kit functioned as a distinct gift that separates itself from the alcohol that is generally gifted by design agencies to their clients.
Dow Design Ltd's unique client gift ensures that the clients themselves are able to experiment with creative processes, and establishes a strong relationship with the brand.
The brand enlisted a "jellyologist" to help create a kit that allows users to make Christmas tree-shaped, gelatinous foods. The New Years/Christmas gift comes with a base flavored with cucumber, mint, elderflower and gin, as well as a packet of gelatin, and candied basil leaves to top off the unique, dessert-like foods. The self-promoting kit functioned as a distinct gift that separates itself from the alcohol that is generally gifted by design agencies to their clients.
Dow Design Ltd's unique client gift ensures that the clients themselves are able to experiment with creative processes, and establishes a strong relationship with the brand.
Trend Themes
1. Food-based DIY Kits - Creating and offering food-based DIY kits as unique gifts can be a disruptive innovation opportunity for brands to establish stronger relationships with clients.
2. Exploring Creative Processes - Promoting creative exploration through innovative kits can differentiate brands and enhance client relationships.
3. Alternative Client Gifts - Providing alternative client gifts that deviate from traditional offerings can help design agencies stand out and leave a lasting impression.
Industry Implications
1. Creative Agencies - Creative agencies can leverage food-based DIY kits as unique client gifts to enhance their brand image and build stronger relationships.
2. Gift and Craft Industries - The gift and craft industries can benefit from the trend of offering innovative DIY kits as creative and personalized gifts.
3. Hospitality and Catering - The hospitality and catering industry can explore the idea of offering food-based DIY kits as a unique dining experience or promotional offering.
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