Botivo's First Limited-Edition Launch Pays Homage to Pastis
Laura McQuarrie — July 4, 2024 — Lifestyle
References: botivodrinks & beveragedaily
Non-alcoholic aperitivo brand Botivo is debuting its first limited-edition product, a new aperitivo inspired by the French aperitif pastis. Created in collaboration with French restaurant Maison Francois, this aperitivo pairs aromatic notes of star anise with fennel pollen, floral chamomile and slight bitterness from artichoke and gentian root.
After months of experimenting to achieve just the right balance of flavors for a delicate yet potent concoction, the collaborating partners are paying homage to the licorice notes of pastis with an indulgent non-alcoholic treat for the senses.
To serve, Maison Francois x Botivo Botanical Aperitivo can be enjoyed over ice and topped with soda or sparkling water, optionally garnished with a fresh bay leaf.
After months of experimenting to achieve just the right balance of flavors for a delicate yet potent concoction, the collaborating partners are paying homage to the licorice notes of pastis with an indulgent non-alcoholic treat for the senses.
To serve, Maison Francois x Botivo Botanical Aperitivo can be enjoyed over ice and topped with soda or sparkling water, optionally garnished with a fresh bay leaf.
Trend Themes
1. Non-alcoholic Beverage Innovations - Botivo's limited-edition French-style aperitif introduces a luxurious non-alcoholic option that brings premium taste experiences to a broader audience.
2. Collaborative Beverage Creations - The partnership between Botivo and Maison Francois exemplifies how culinary collaborations can result in unique product offerings that marry tradition with modern trends.
3. Flavor-infused Drinks - The diverse flavor profile of Botivo’s aperitif, incorporating notes of star anise, fennel pollen, and chamomile, showcases a growing demand for complex and layered non-alcoholic beverages.
Industry Implications
1. Non-alcoholic Spirits - The surge in non-alcoholic aperitifs like Botivo’s edition signifies a shift towards sophisticated drinking options without alcohol content.
2. Gourmet Food and Beverage - The gourmet collaboration between Botivo and Maison Francois highlights opportunities for creating premium drinking experiences that cater to refined palates.
3. Herbal and Botanical Industry - Botivo’s use of botanicals like fennel pollen and chamomile in their aperitif underscores the increasing incorporation of natural ingredients in specialty beverages.
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