This Whiskey's Branding Was Inspired by 19th-Century Bars
Mishal Omar — November 7, 2016 — Marketing
References: bulleit & packagingoftheworld
This Lewis bag snugly fits over 'Bulleit Bourbon's' straight whiskey as packaging and also has a function on its own.
Lewis bags are not used often in the modern day, but were once used quite often in bars in the 19th century. They are stitched canvas sacks in which ice is placed and users smash wooden mallets on top in order to crush the ice inside for alcohol consumption purposes. Bulleit Bourbon's accompanying Lewis bag is branded with labeling that is inspired by 19th century designs as much as the bag itself is.
This whiskey is able to stay true to the historic roots of the drink while also providing users with an extra functional item for their personal bars.
Lewis bags are not used often in the modern day, but were once used quite often in bars in the 19th century. They are stitched canvas sacks in which ice is placed and users smash wooden mallets on top in order to crush the ice inside for alcohol consumption purposes. Bulleit Bourbon's accompanying Lewis bag is branded with labeling that is inspired by 19th century designs as much as the bag itself is.
This whiskey is able to stay true to the historic roots of the drink while also providing users with an extra functional item for their personal bars.
Trend Themes
1. Historic-inspired Branding - The use of 19th-century designs in labeling creates an opportunity for other brands to tap into nostalgia and evoke a sense of history.
2. Dual-function Packaging - By providing packaging that can be repurposed as a functional item, brands can add value and enhance the customer experience.
3. Revival of Forgotten Tools - The resurgence of Lewis bags presents an opportunity for companies to reintroduce and modernize other forgotten tools or techniques from the past.
Industry Implications
1. Alcohol & Beverage - Alcohol brands can leverage historic-inspired branding and dual-function packaging to create unique and memorable offerings for consumers.
2. Packaging - The concept of dual-function packaging opens up opportunities for packaging companies to innovate and create multi-purpose solutions.
3. Bar & Hospitality - Bars and hospitality businesses can incorporate historic-inspired branding and products that offer dual functionality to enhance the customer experience and stand out in the market.
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