York Zero Was Created with the Help of Bax Botanics
Michael Hemsworth — July 26, 2024 — Lifestyle
References: yorkgin & thespiritsbusiness
Enjoying a high-quality gin & tonic without the associated alcohol has become a reality thanks to the York Zero non-alcoholic spirit that maintains a botanical formulation.
The non-alcoholic spirit was created in partnership with Bax Botanics and boasts a 0% ABV with notes of juniper, coriander and orange in the mix. The product is thus perfect for creating a classic G&T without having to worry about impairment or even a hangover thanks to its alcohol-free recipe. The non-alcoholic spirit responds to increasing calls amongst consumers for ways to enjoy their favorite libations without the associated alcohol.
Director of York Drinks Natalie Hall spoke on York Zero saying, "We’re genuinely thrilled with York Zero – it’s right up there with the best non-alcoholic ‘spirits’ on the market, and with a signature botanical of juniper, it’s ideal for a non-alcohol G&T drink we call a Z&T."
The non-alcoholic spirit was created in partnership with Bax Botanics and boasts a 0% ABV with notes of juniper, coriander and orange in the mix. The product is thus perfect for creating a classic G&T without having to worry about impairment or even a hangover thanks to its alcohol-free recipe. The non-alcoholic spirit responds to increasing calls amongst consumers for ways to enjoy their favorite libations without the associated alcohol.
Director of York Drinks Natalie Hall spoke on York Zero saying, "We’re genuinely thrilled with York Zero – it’s right up there with the best non-alcoholic ‘spirits’ on the market, and with a signature botanical of juniper, it’s ideal for a non-alcohol G&T drink we call a Z&T."
Trend Themes
1. Alcohol-free Spirits - The demand for alcohol-free spirits is rising, offering a refreshing alternative for social drinkers who want to skip the alcohol but not the flavor.
2. Botanical Beverages - Beverages infused with botanical ingredients are gaining popularity, appealing to consumers looking for natural and sophisticated flavor profiles.
3. Health-conscious Libations - As more consumers prioritize health, the market for low-calorie and non-alcoholic drinks rapidly expands, catering to the wellness-oriented lifestyle.
Industry Implications
1. Non-alcoholic Beverage Market - The growing interest in non-alcoholic drinks presents immense opportunities for innovation in flavor and marketing.
2. Health and Wellness - The partnership of food and beverage companies with health-focused innovations marks a significant pivot towards catering to a health-conscious audience.
3. Botanical Extracts - The increasing use of botanical extracts in consumer products opens avenues for enhancing taste and natural appeal.
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