Five Springs Infused Bourbon Debuted for the "Bourbon Curious"
Laura McQuarrie — June 25, 2024 — Lifestyle
References: fivespringsbourbon & bottleraiders
With over 30 years of experience in the spirits industry holding executive positions at brands like The Macallan and Stoli, Lisa Sawyer Derman founded Five Springs Infused Bourbon, a new brand that's now introducing itself to the world with three naturally infused bourbons.
The idea for this new brand came to Derman after her Millennial children became interested with bourbon yet lacked enthusiasm for traditional brands. “We wanted to create a premium bourbon that would appeal to whiskey connoisseurs but also be inviting to first-time bourbon drinkers who are bourbon curious,” said Derman in a release, “Five Springs Infused Bourbon honors the old—we use premium bourbon whiskey aged in oak barrels blended and bottled in Bardstown, Kentucky, but also embraces the new—infusing and finishing the bourbon with complementary natural flavors.”
The core lineup includes Honey Sage, Vanilla Maple and Blood Orange, each with 35% ABV.
The idea for this new brand came to Derman after her Millennial children became interested with bourbon yet lacked enthusiasm for traditional brands. “We wanted to create a premium bourbon that would appeal to whiskey connoisseurs but also be inviting to first-time bourbon drinkers who are bourbon curious,” said Derman in a release, “Five Springs Infused Bourbon honors the old—we use premium bourbon whiskey aged in oak barrels blended and bottled in Bardstown, Kentucky, but also embraces the new—infusing and finishing the bourbon with complementary natural flavors.”
The core lineup includes Honey Sage, Vanilla Maple and Blood Orange, each with 35% ABV.
Trend Themes
1. Flavor-infused Spirits - Naturally infused bourbons with flavors like Honey Sage, Vanilla Maple, and Blood Orange offer a novel twist that can attract a younger, more diverse audience.
2. Millennial-focused Alcohol - Developing premium spirits tailored to millennial tastes and their curiosity about traditional beverages could reshape consumer preferences.
3. Hybrid Beverage Experiences - Combining traditional bourbon with unique natural flavors creates a hybrid experience that can bridge the gap between conventional and contemporary drinkers.
Industry Implications
1. Alcoholic Beverages - The introduction of naturally infused bourbons pushes the boundaries of the traditional spirits market, appealing to both connoisseurs and novices.
2. Flavor Innovation - Experimenting with flavors such as Honey Sage and Blood Orange in spirits demonstrates the industry's shift towards bold, innovative taste profiles.
3. Premium Liquor - Premium bourbons with unique infusions offer new possibilities for high-end products that combine classic craftsmanship with modern flavor trends.
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