Diageo FlavorPrintConnect Offers a New Experience of Scotch Whisky
Laura McQuarrie — November 5, 2024 — Tech
References: diageo
Diageo FlavorPrintConnect is a new technology that brings a multi-sensory experience to whisky tasting kits paired with an AI-enhanced digital masterclass. This platform is behind the new Single Malt Special Releases 2024 Tasting Experience, which invites drinkers to digitally compare their tasting notes with friends and Diageo master blenders.
Diageo's proprietary FlavorPrint AI platform, which can identify and match flavor profiles, is at the heart of this industry-first innovation. With it, users undergo a multi-sensory, personalized journey with Scotch Whisky based on their unique preferences, and gain new insights.
The Special Releases 2024 Tasting Experience contains four 20cl tasting samples from the Spirited Xchange Second Edition collection curated by Master Blender Dr. Stuart Morriso, plus tasting implements and collectible glasses.
Diageo's proprietary FlavorPrint AI platform, which can identify and match flavor profiles, is at the heart of this industry-first innovation. With it, users undergo a multi-sensory, personalized journey with Scotch Whisky based on their unique preferences, and gain new insights.
The Special Releases 2024 Tasting Experience contains four 20cl tasting samples from the Spirited Xchange Second Edition collection curated by Master Blender Dr. Stuart Morriso, plus tasting implements and collectible glasses.
Trend Themes
1. AI-driven Flavor Profiling - The integration of AI to map and match consumer flavor preferences offers a deeply personalized tasting experience.
2. Digital Masterclasses - Interactive, AI-enhanced digital masterclasses transform traditional education methods into engaging, personalized journeys.
3. Multi-sensory Tasting Experiences - Combining sensory elements with AI technology creates a rich, immersive whisky tasting experience unlike any traditional method.
Industry Implications
1. Alcoholic Beverages - The use of AI to enhance sensory experiences could redefine how whisky and other premium spirits are marketed and enjoyed.
2. E-learning - AI-enhanced interactive masterclasses offer new possibilities for personalized, engaging educational content across various fields.
3. Consumer Electronics - Developing smart sensory devices and interfaces that integrate with AI profiling technologies can revolutionize how consumers interact with products.
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