Swiss Miss and Hotel Tango Distillery Concoct the ’Shmallow Whiskey
References: hoteltangodistillery & yandl
Swiss Miss is a comfort drink company and it has joined forces with Hotel Tango Distillery to create the ’Shmallow whiskey.' It is a toasted marshmallow libation that brings a familiar sense of sweetness to the palette. The distillery is veteran-owned and it adds depth to the finely crafted bourbon drink.
It has 30% ABV which fuses a touch of indulgence and sophistication. The whiskey also elevates some notes of chocolate and toasted marshmallows that are perfect with a smokey undertone. In terms of the branding aesthetic, the creative agency Young & Laramore has created a unique style with a vintage flair; the team ensured to merge both of the contributing brands' aesthetics including the Hotel Tango cat mascot.
Image Credit: Young & Laramore
It has 30% ABV which fuses a touch of indulgence and sophistication. The whiskey also elevates some notes of chocolate and toasted marshmallows that are perfect with a smokey undertone. In terms of the branding aesthetic, the creative agency Young & Laramore has created a unique style with a vintage flair; the team ensured to merge both of the contributing brands' aesthetics including the Hotel Tango cat mascot.
Image Credit: Young & Laramore
Trend Themes
1. Dessert-inspired Alcoholic Beverages - Alcoholic beverages inspired by familiar desserts like the toasted marshmallow whiskey combine comfort flavors with adult indulgence.
2. Veteran-owned Craft Distilleries - Craft distilleries owned by veterans, like Hotel Tango, are gaining attention for their blend of quality craftsmanship and unique brand stories.
3. Collaborative Brand Creations - Collaborations between comfort food brands and beverage makers, such as Swiss Miss and Hotel Tango, are creating unique products that appeal to niche markets.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is seeing a rise in the popularity of unique flavor combinations and ingredients.
2. Comfort Foods - Comfort food brands are expanding their product offerings into new markets by collaborating with other companies.
3. Branding and Design - Innovative branding and design are crucial in differentiating new products in a crowded market, as seen in the vintage flair of the ’Shmallow whiskey.
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