The Tequila Corralejo Brand Now Includes Three Premium Expressions
Katherine Pendrill — January 17, 2017 — Lifestyle
References: facebook & thespiritsbusiness
Last fall, the Mexico-based company Fraternity Spirits expanded its Tequila Corralejo brand to include three premium expressions. With each expression boasting a different flavor profile and price point, the collection makes high-end tequila more accessible to consumers.
The new Corralejo tequila trio consists of three different varieties, each of which are made from 100 percent blue agave. The first of the new tequilas is Corralejo Reposado 1810, which is aged in oak for 11 months to create notes of soft wood, chocolate and grapefruit. The second is Corralejo Extra Añejo, which is a full bodied tequila that boasts notes of cinnamon, walnut and cloves. Finally, the Corralejo Silver 1753 is made with a slow distillation process that gives it aromas of herbs, lemon and mint peppermint. Each expression is then bottled in a colorful, long-necked bottle with a glass stopper affixed to the end.
With tequila quickly becoming the spirit of choice for many consumers, the Tequila Corralejo trio offers a range of options to please any palate.
The new Corralejo tequila trio consists of three different varieties, each of which are made from 100 percent blue agave. The first of the new tequilas is Corralejo Reposado 1810, which is aged in oak for 11 months to create notes of soft wood, chocolate and grapefruit. The second is Corralejo Extra Añejo, which is a full bodied tequila that boasts notes of cinnamon, walnut and cloves. Finally, the Corralejo Silver 1753 is made with a slow distillation process that gives it aromas of herbs, lemon and mint peppermint. Each expression is then bottled in a colorful, long-necked bottle with a glass stopper affixed to the end.
With tequila quickly becoming the spirit of choice for many consumers, the Tequila Corralejo trio offers a range of options to please any palate.
Trend Themes
1. Premium Tequila - Disruptive Innovation Opportunity: Develop a line of premium tequila offerings that cater to different flavor profiles and price points, making high-end tequila more accessible to a wider range of consumers.
2. Flavor Profile Varieties - Disruptive Innovation Opportunity: Create a portfolio of tequila expressions with distinct flavor profiles, utilizing aging techniques and careful distillation processes to enhance unique aromas and taste experiences.
3. Colorful Bottle Packaging - Disruptive Innovation Opportunity: Design visually striking, long-necked bottles with glass stoppers affixed to the end to differentiate premium tequila products and enhance brand appeal on store shelves.
Industry Implications
1. Spirits - Disruptive Innovation Opportunity: Introduce innovative aging and distillation techniques to create premium tequila offerings that disrupt traditional industry norms and attract discerning spirits consumers.
2. Beverage Packaging - Disruptive Innovation Opportunity: Develop unique and visually appealing bottle packaging designs for premium tequila products, utilizing vibrant colors and distinctive stoppers to capture consumer attention and differentiate from competitors.
3. Alcohol Retail - Disruptive Innovation Opportunity: Curate a selection of premium tequila expressions that cater to a range of flavor preferences and price points, providing consumers with a diverse and accessible tequila offering in stores.
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