Mucha Liga's Packaging Resembles the Head of a Masked Luchador
Laura McQuarrie — February 25, 2017 — Lifestyle
References: muchaliga.mx & psfk
Masked luchadors are commonly included as motifs on tequila bottles, but Mucha Liga Tequila takes this concept to new heights with its packaging. Rather than just simply featuring the image of a wrestler on its bottles, the brand uses a faceted form of a masked head for the entire shape of its vessels.
As well as there being masks of different colors on each of the bottles, the hues of the different liquids added create distinct color schemes. These distinctive colorways represent the three types of premium tequila products on offer from the brand: the fiery Canibal, yellow Invicto "the fearless," as well as blue Bravo "the fresh," which is said to provide "the real punch of the real tequila."
As well as there being masks of different colors on each of the bottles, the hues of the different liquids added create distinct color schemes. These distinctive colorways represent the three types of premium tequila products on offer from the brand: the fiery Canibal, yellow Invicto "the fearless," as well as blue Bravo "the fresh," which is said to provide "the real punch of the real tequila."
Trend Themes
1. Luchador Packaging - Incorporate unique packaging designs inspired by cultural motifs for branding opportunities.
2. Distinctive Colorway Branding - Differentiate your products with unique color schemes that represent different variations or flavors.
3. Faceted Bottle Design - Experiment with unconventional bottle shapes that align with your brand identity for increased consumer appeal.
Industry Implications
1. Alcoholic Beverages - Innovations in packaging designs can enhance the overall consumer experience and branding efforts in the alcoholic beverage industry.
2. Cultural Tourism - Tourism industries can capitalize on cultural motifs to create unique souvenirs or themed experiences for visitors to enjoy.
3. Graphic Design - Designers can experiment with unique shapes and color schemes to create eye-catching product packaging that stands out on shelves.
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