Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
Jana Pijak — December 14, 2016 — Lifestyle
References: treatyoakdistilling & events.blog.austin360
Targeting dads with an appreciation for artisanal spirits, Treaty Oak Distilling's Father's Day barbecue event was hosted this past June in the heart of Dripping Springs in Austin, Texas.
In addition to serving a menu of delicious cocktails and signature spirits -- ranging from bourbons to craft beers -- this Father's Day barbecue was also home to a grilled food buffet with a Texan theme. In addition to indulging in some Southern eats and artisanal beverages, dads were also invited to participate in the Treaty Oak Distilling's 'Drink Like a Dad' mixology classes which taught them to create cult classics like the perfect Manhattan.
Lastly, guests could sign up for a traditional hot shave and got to enjoy live music while sampling the events tasty food and drink menu.
In addition to serving a menu of delicious cocktails and signature spirits -- ranging from bourbons to craft beers -- this Father's Day barbecue was also home to a grilled food buffet with a Texan theme. In addition to indulging in some Southern eats and artisanal beverages, dads were also invited to participate in the Treaty Oak Distilling's 'Drink Like a Dad' mixology classes which taught them to create cult classics like the perfect Manhattan.
Lastly, guests could sign up for a traditional hot shave and got to enjoy live music while sampling the events tasty food and drink menu.
Trend Themes
1. Artisanal Spirits - Opportunity for distilleries and craft breweries to create unique, high-quality spirits and beverages that appeal to consumers looking for a premium drinking experience.
2. Texan-themed Food - Potential for restaurants and catering companies to offer Texan-inspired menus and dishes that align with the local cuisine and attract customers seeking an authentic dining experience.
3. Mixology Classes - Chance for bartending schools and cocktail enthusiasts to provide mixology classes and workshops for individuals who want to learn how to create specialty drinks and cocktails.
Industry Implications
1. Distilleries - Disruptive innovation opportunity lies in developing and marketing artisanal spirits that cater to the growing demand for unique and high-quality alcoholic beverages.
2. Food Catering - Opportunity for catering companies to specialize in Texan-themed cuisine, offering delicious and authentic dishes for events and occasions.
3. Bartending Schools - Disruptive innovation opportunity exists for bartending schools to design mixology classes that teach individuals how to create innovative and trendy cocktails, allowing them to stand out in the market.
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