The Grey Goose Mixology Experience Takes Vodka to New Heights
Katherine Pendrill — June 1, 2016 — Marketing
References: prnewswire & eventmagazine
The premium vodka brand Grey Goose recently teamed up with Blade to launch a sky-high mixology experience. While Grey Goose is already known for producing a high-end product, now it is taking the actual drinking experience to new heights.
Beginning on May 27th and running until Memorial Day weekend, Grey Goose is offering an interactive mixology experience for passengers flying from Manhattan to destinations such as Nantucket and the Hamptons. During the flight, guests will be treated to custom cocktails such as the 'Grey Goose Le Grand Fizz.'
The idea behind the promotion to bring two premium brands together in order to create a more luxurious travel experience. As Blade CEO Rob Wiesenthal explains, "This is a compelling way for two brands to join forces, which share a passion for both travel and adventure and create new ways to advance the aviation experience."
Beginning on May 27th and running until Memorial Day weekend, Grey Goose is offering an interactive mixology experience for passengers flying from Manhattan to destinations such as Nantucket and the Hamptons. During the flight, guests will be treated to custom cocktails such as the 'Grey Goose Le Grand Fizz.'
The idea behind the promotion to bring two premium brands together in order to create a more luxurious travel experience. As Blade CEO Rob Wiesenthal explains, "This is a compelling way for two brands to join forces, which share a passion for both travel and adventure and create new ways to advance the aviation experience."
Trend Themes
1. Mixology-based Travel Experience - Creating unique travel experiences by combining mixology and luxury air travel.
2. Interactive Mixology - Engaging passengers in an interactive mixology experience during flights.
3. Brand Partnerships - Collaborating with premium brands to elevate travel and create new experiences.
Industry Implications
1. Travel and Tourism - Introducing innovative and luxurious experiences for air travelers.
2. Alcohol and Spirits - Incorporating mixology into air travel to enhance the drinking experience.
3. Aviation - Exploring new ways to advance and enhance the aviation experience through partnerships and unique offerings.
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