These Champagne Bottles Celebrate the Alcohol's Usual Purpose
Mishal Omar — September 19, 2016 — Lifestyle
References: behance.net & packagingoftheworld
This champagne branding concept is over-the-top and perfect for people who celebrate big events with the popular alcoholic beverage.
Many people celebrate anniversaries, important life events and various holidays by popping open bottles of champagne and this concept brand reflects on that fact. Designed as part of a student project by Stefany Fernandez, these wine bottles come in a variety of black bottles and are appropriately titled 'Cheers.' With a silhouette of a city skyline circling their bases and various, illuminated illustrations of fireworks appearing at the top of the bottles, this champagne branding directly references the New Year's Eve celebrations that so often accompany the opening of champagne bottles.
This champagne branding is targeted towards the Millennial demographic and their sophisticated but simultaneously vibrant labeling does just that.
Many people celebrate anniversaries, important life events and various holidays by popping open bottles of champagne and this concept brand reflects on that fact. Designed as part of a student project by Stefany Fernandez, these wine bottles come in a variety of black bottles and are appropriately titled 'Cheers.' With a silhouette of a city skyline circling their bases and various, illuminated illustrations of fireworks appearing at the top of the bottles, this champagne branding directly references the New Year's Eve celebrations that so often accompany the opening of champagne bottles.
This champagne branding is targeted towards the Millennial demographic and their sophisticated but simultaneously vibrant labeling does just that.
Trend Themes
1. Millennial Champagne Branding - Disruptive innovation opportunity: Create champagne brands with sophisticated and vibrant labeling specifically targeted towards the Millennial demographic.
2. Event-centric Champagne Branding - Disruptive innovation opportunity: Develop champagne brands with designs that directly reference popular celebrations and holidays, appealing to consumers who associate champagne with special events.
3. Over-the-top Champagne Branding - Disruptive innovation opportunity: Design champagne bottles with extravagant elements like city skyline motifs and illuminated fireworks illustrations, providing consumers with a visually striking and celebratory experience.
Industry Implications
1. Alcohol & Beverage - Disruptive innovation opportunity: Explore new creative approaches to champagne branding that capture consumers' attention and emotions, driving sales and brand loyalty.
2. Art & Design - Disruptive innovation opportunity: Collaborate with artists and designers to create unique and visually appealing champagne bottle designs that stand out in a crowded market.
3. Event Planning & Hospitality - Disruptive innovation opportunity: Partner with event planners and hospitality businesses to incorporate custom-branded champagne bottles into their offerings, enhancing the overall guest experience.
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