Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Laura McQuarrie — November 6, 2023 — Lifestyle
References: vergemagazine
As part of its Saw This, Made This campaign, Bombay Sapphire teamed up with bars in the UK to create gin-infused jelly cubes that pair with bespoke cocktails. The Saw This, Made This – Art Bites were made with four London-based venues, Blue Bar at The Berkeley, Ester, The Bar Below at Hide and Sager + Wilde Paradise Row, as well as Exhibition in Manchester and Hey Palu in Edinburgh.
The bites take cues from each bar's local surroundings, including the flower stalls on East London’s Columbia Road and the National Monument of Edinburgh.
At each bar, there's a bespoke cocktail to enjoy that enhances each art bite. At The Bar Below at Hide, guests are offered The Other Side cocktail, which was inspired by the passing of seasons in the Royal Parks.
The bites take cues from each bar's local surroundings, including the flower stalls on East London’s Columbia Road and the National Monument of Edinburgh.
At each bar, there's a bespoke cocktail to enjoy that enhances each art bite. At The Bar Below at Hide, guests are offered The Other Side cocktail, which was inspired by the passing of seasons in the Royal Parks.
Trend Themes
1. Gin-infused Jelly Cubes - The creation of gin-infused jelly cubes as cocktail pairings offers a unique and innovative way to enjoy cocktails.
2. Local-inspired Art Bites - The use of local surroundings and landmarks as inspiration for the edible art bites adds a personalized touch to the cocktail experience.
3. Bespoke Cocktail Enhancements - The development of bespoke cocktails that perfectly complement and enhance the flavor profiles of the art bites elevates the overall drinking experience.
Industry Implications
1. Hospitality - The hospitality industry can explore the incorporation of gin-infused jelly cubes and locally-inspired art bites to create memorable and unique cocktail experiences.
2. Food and Beverage - The food and beverage industry can leverage the trend of gin-infused jelly cubes to introduce new and exciting offerings that cater to cocktail enthusiasts.
3. Event Planning - Event planners can incorporate bespoke cocktails and art bites into their services to provide a creative and interactive experience for attendees.
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