The Google Campus Warsaw Offers Complimentary Vodka for Visitors
Mishal Omar — April 4, 2017 — Marketing
References: redkroft & thedieline
Google's Campus Warsaw in Poland offers luxurious bottles of vodka to its visitors on special occasions, and they were designed by the creative agency Redkroft which gave them their minimalist aesthetic.
Campus Warsaw was once where a historic vodka factory was located, and so this was the beverage of choice chosen to hand out as gifts. The vodka itself has been "aromatized with sloe berries" – a fact which gives the alcoholic beverage a more nuanced taste than most. The packaging features a modern, minimalist design that features a glass bottle with small geometric logos and writing on them, while its lid takes the appearance of melting wax.
This bottle is able to commemorate the history of Campus Warsaw in a way that is contemporary and distinct.
Campus Warsaw was once where a historic vodka factory was located, and so this was the beverage of choice chosen to hand out as gifts. The vodka itself has been "aromatized with sloe berries" – a fact which gives the alcoholic beverage a more nuanced taste than most. The packaging features a modern, minimalist design that features a glass bottle with small geometric logos and writing on them, while its lid takes the appearance of melting wax.
This bottle is able to commemorate the history of Campus Warsaw in a way that is contemporary and distinct.
Trend Themes
1. Luxury Vodka Gifts - Creating customized and luxurious vodka gifts presents an opportunity for businesses to enhance brand experiences and create lasting impressions.
2. Minimalist Packaging Design - Adopting a modern and minimalist design for packaging can help brands differentiate their products and appeal to the growing consumer demand for simplicity and elegance.
3. Flavored Vodka Varieties - Developing unique flavored vodka options, such as aromatizing with sloe berries, can offer a disruptive innovation opportunity in the saturated vodka market and cater to consumers seeking novel taste experiences.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can capitalize on the trend of luxury vodka gifts by creating personalized and premium offerings for special occasions.
2. Packaging and Design - Companies specializing in packaging and design can explore the trend of minimalist packaging design to help brands stand out on shelves and evoke a sense of sophistication.
3. Food and Beverage - The food and beverage industry can leverage the trend of flavored vodka varieties to expand their product portfolios, cater to evolving consumer preferences, and tap into the craft cocktail movement.
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