The TBWC Limited Edition Core Selection Now Includes New Releases
Michael Hemsworth — June 26, 2024 — Lifestyle
References: thatboutiqueywhiskycompany & thespiritsbusiness
The TBWC (That Boutique-y Whisky Company) Limited Edition Core Selection has been expanded by the brand with a series of new options to help consumers find their favorite.
The new additions consists of a total of five expressions including three Scottish single malts to provide something for everyone. The total range of new additions includes the 12-year-old Caol Ila, a 10-year-old Mortlach, a 11-year-old Balblair, a 35-year-old single grain from North British Distillery and an eight-year Canadian corn whiskey. The new products each come in 700ml bottles with a 45.8% ABV and are non-chill filtered. The expressions feature label artwork created by Emily Chappell.
Head of Whisky Sam Simmons spoke on the new additions to the TBWC Limited Edition Core Selection saying, "Our limited edition range embodies our dedication to exceptional whisky and artistic storytelling. Each bottle is a testament to our passion for bringing unique and memorable experiences to whisky enthusiasts. The bottles are in keeping with the new core range style, but without losing any of the brand history that has been established over the past (almost) 12 years.”
The new additions consists of a total of five expressions including three Scottish single malts to provide something for everyone. The total range of new additions includes the 12-year-old Caol Ila, a 10-year-old Mortlach, a 11-year-old Balblair, a 35-year-old single grain from North British Distillery and an eight-year Canadian corn whiskey. The new products each come in 700ml bottles with a 45.8% ABV and are non-chill filtered. The expressions feature label artwork created by Emily Chappell.
Head of Whisky Sam Simmons spoke on the new additions to the TBWC Limited Edition Core Selection saying, "Our limited edition range embodies our dedication to exceptional whisky and artistic storytelling. Each bottle is a testament to our passion for bringing unique and memorable experiences to whisky enthusiasts. The bottles are in keeping with the new core range style, but without losing any of the brand history that has been established over the past (almost) 12 years.”
Trend Themes
1. Art-infused Alcohol Packaging - Combining visual art with whiskey labels creates a distinctive product that appeals to both art aficionados and liquor enthusiasts.
2. Limited Edition Spirits - Offering limited edition whiskey releases generates exclusivity and urgency, attracting collectors and connoisseurs.
3. Non-chill Filtered Whiskeys - Producing non-chill filtered whiskeys can enhance flavor complexity and authenticity, catering to discerning palates.
Industry Implications
1. Alcoholic Beverages - The whiskey market can capitalize on unique selling points like artistic packaging and rare editions to differentiate products.
2. Graphic Design - Leveraging graphic design in product packaging offers a new avenue for designers to collaborate with beverage companies.
3. Luxury Collectibles - The intersection of limited edition alcohol and collectible items creates a niche market for high-end consumers.
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