About Trends

Trend - Children's snacks are now incorporating vegetables in a way that makes them less noticeable to picky eaters. Typically in pureed or finely chopped forms, these products are designed to provide the nutritional benefits of vegetables without being visibly recognizable or having a strong taste.

Insight - Parents frequently face challenges in getting young, picky eaters to embrace nutrient-dense vegetables, often due to aversions related to taste, texture, or appearance. In response, children's nutrition brands are increasingly formulating their offerings to conceal vegetables and help growing kids meet their daily vegetable intake recommendations. These products encourage healthy development, ensuring children get essential vitamins, minerals, and fiber without the typical mealtime battles.