Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
References: drinkeltaego & insidefmcg.au
Elta Ego, the innovative Kiwi brand specializing in alcohol-free cocktails, has expanded its product line by incorporating 'feel good adaptogens.' As a part of its new formulation, Elta Ego now features bioactive adaptogens such as maca, ginseng, and L-theanine across its existing range of four flavors: Passionfruit Margarita, Mojito, Raspberry + Yuzu Gin and Tonic, and Negroni.
Paul Duncan collaborated closely with food scientists to develop the ideal blend of adaptogens for his non-alcoholic cocktail collection. These adaptogens are chosen for their reputed benefits, including stress reduction, enhanced focus, and overall well-being.
“What I wanted to achieve was creating a drink that tasted, looked and felt like customers were drinking a classy cocktail but that didn’t have the same downsides that can come with drinking alcohol,” said founder Paul Duncan in a statement.
Image Credit: Elta Ego
Paul Duncan collaborated closely with food scientists to develop the ideal blend of adaptogens for his non-alcoholic cocktail collection. These adaptogens are chosen for their reputed benefits, including stress reduction, enhanced focus, and overall well-being.
“What I wanted to achieve was creating a drink that tasted, looked and felt like customers were drinking a classy cocktail but that didn’t have the same downsides that can come with drinking alcohol,” said founder Paul Duncan in a statement.
Image Credit: Elta Ego
Trend Themes
1. Adaptogen-enhanced Beverages - Integrating bioactive adaptogens like maca and ginseng into drinks creates health-centric alternatives to conventional beverages.
2. Alcohol-free Cocktail Innovation - Developing alcohol-free cocktails with adaptogens taps into a growing market for sophisticated yet health-conscious drinking experiences.
3. Functional Mocktails - Offering mocktails that provide specific health benefits, such as stress reduction and enhanced focus, caters to the wellness-focused consumer.
Industry Implications
1. Beverage Industry - The introduction of adaptogen-based cocktail packs signifies a shift towards functional and health-enhancing drinks within the beverage market.
2. Health and Wellness Industry - Adaptogen-infused beverages align with a growing consumer interest in products that support overall well-being and mental health.
3. Food Science and Technology - Collaborations between drink brands and food scientists to enhance beverages with adaptogens highlight the role of innovation in food science.
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