Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Laura McQuarrie — April 12, 2024 — Lifestyle
References: loewshotels
Free Spirited by Loews Hotels program offers a diverse selection of beverages catering to all preferences, from low-alcohol to no-alcohol options, ensuring there's something for every type of drinker to enjoy.
Loews Miami Beach Hotel serves up a low-alcohol Okiru Martini, prepared with Soto Sake, Aplos Arise, plus lemon juice, cucumber and honey water. This menu makes it easy to embrace mindful consumption and order thoughtfully crafted drinks that celebrate the creative genius of mixologists and local flavors. No-ABV options include the Boulevard of Broken Dreams and Pineapple-Matcha-Jito served at Loews Philadelphia Hotel and Live! by Loews St.Louis, respectively.
Promising "a curated selection of non-alcoholic beverages that are as thoughtful and intricate as their alcoholic counterparts," the Free Spirited program will be integrated into brand-wide programming throughout the year, like the brand's annual Summerfest.
Loews Miami Beach Hotel serves up a low-alcohol Okiru Martini, prepared with Soto Sake, Aplos Arise, plus lemon juice, cucumber and honey water. This menu makes it easy to embrace mindful consumption and order thoughtfully crafted drinks that celebrate the creative genius of mixologists and local flavors. No-ABV options include the Boulevard of Broken Dreams and Pineapple-Matcha-Jito served at Loews Philadelphia Hotel and Live! by Loews St.Louis, respectively.
Promising "a curated selection of non-alcoholic beverages that are as thoughtful and intricate as their alcoholic counterparts," the Free Spirited program will be integrated into brand-wide programming throughout the year, like the brand's annual Summerfest.
Trend Themes
1. Non-alcoholic Beverage Experiences - Integrating non-alcoholic options into curated cocktail menus offers a new way for drinkers to enjoy creative and intricate drink experiences.
2. Mindful Consumption Movement - The shift towards mindful consumption is reflected in the curated selection of low-alcohol and no-alcohol beverages, catering to a diverse range of preferences.
3. Brand-wide Beverage Programming - Incorporating beverage programs like Free Spirited throughout brand-wide initiatives provides a consistent platform for showcasing thoughtful drink selections.
Industry Implications
1. Hospitality - The hospitality industry can adapt to the demand for mindful beverage choices by incorporating diverse and creative non-alcoholic options into their menus.
2. Food and Beverage - The food and beverage industry can explore innovative ways to cater to the growing trend of mindful consumption by offering curated non-alcoholic beverage experiences alongside traditional options.
3. Event Management - Event management professionals can leverage the concept of brand-wide beverage programming to enhance guest experiences by providing thoughtful and intricate drink selections at various events.
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