The Little Dipper Design Repurposes Used Object for a Cozy Detail
Meghan Young — June 1, 2016 — Lifestyle
References: behance.net & packagingoftheworld
The Little Dipper boasts a package design that has a dual purpose. First of all, it is a bottle of gin hailing from Quebec. This is denoted by the use of a fur wrap that is meant to complement the special gin specially adapted for the severe cold of winter of the area. Yet beyond that, this cozy and warm detail is twofold.
The fur wrapped around The Little Dipper is also meant to give a second chance at life to an everyday object: fur hats. Designed by Evi Jane Kay Molloy for a school project, the sleeve is removable and can be wrapped around a cup as well. It helps to create a unique experience that is not only practical, but stylish and memorable as well.
The fur wrapped around The Little Dipper is also meant to give a second chance at life to an everyday object: fur hats. Designed by Evi Jane Kay Molloy for a school project, the sleeve is removable and can be wrapped around a cup as well. It helps to create a unique experience that is not only practical, but stylish and memorable as well.
Trend Themes
1. Dual-purpose Packaging - The use of a fur wrap on The Little Dipper gin bottle demonstrates the trend of packaging that serves multiple functions.
2. Sustainable Design - The fur wrap on The Little Dipper gin bottle repurposes everyday objects like fur hats, reflecting the trend of sustainable design.
3. Immersive Brand Experience - The fur wrap on The Little Dipper gin bottle creates a unique and memorable experience for consumers, highlighting the trend of immersive brand experiences.
Industry Implications
1. Alcohol and Beverage - The fur-wrapped gin bottle presents an opportunity for alcohol and beverage companies to innovate with packaging that enhances the consumer experience.
2. Fashion and Accessories - The repurposing of fur hats for the fur wrap on The Little Dipper gin bottle highlights the potential for innovation in the fashion and accessories industry, specifically in sustainable design.
3. Hospitality and Events - The fur-wrapped gin bottle provides an opportunity for hospitality and event companies to offer unique and stylish drink experiences to their customers.
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