'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
Laura McQuarrie — April 22, 2016 — Lifestyle
References: drinksupermarket & thespiritsbusiness
There are plenty of anti-aging beverages on the market that promise to restore youth and vitality, but Bompas & Parr is expanding the options available with its anti-aging gin drink.
The 'Anti-AGin' is made with age-defying botanical ingredients that are said to play a part in rejuvenating the skin while drinking. Some of the powerful anti-aging ingredients in the beverage include drinkable collagen, nettle, Gotu Kola, chamomile, witch hazel oil and burdock. Bompas & Parr goes as far as to call this drink "the alcoholic equivalent of a facial."
Knowing that few consumers are willing to give up their favorite indulgent drinks purely for the sake of their health, these kinds of beverages are being reworked with healthier ingredient infusions.
The 'Anti-AGin' is made with age-defying botanical ingredients that are said to play a part in rejuvenating the skin while drinking. Some of the powerful anti-aging ingredients in the beverage include drinkable collagen, nettle, Gotu Kola, chamomile, witch hazel oil and burdock. Bompas & Parr goes as far as to call this drink "the alcoholic equivalent of a facial."
Knowing that few consumers are willing to give up their favorite indulgent drinks purely for the sake of their health, these kinds of beverages are being reworked with healthier ingredient infusions.
Trend Themes
1. Health-enhancing Beverages - Opportunity for creating drinks that provide health benefits beyond traditional alcohol.
2. Age-defying Ingredients - Incorporating ingredients known for their anti-aging properties into beverages.
3. Indulgent Wellness - Combining indulgent flavors with wellness-focused ingredients in beverages.
Industry Implications
1. Beverage - Opportunity for the beverage industry to tap into the growing demand for health-enhancing drinks.
2. Anti-aging - Opportunity for the anti-aging industry to expand its market by incorporating age-defying ingredients in beverages.
3. Wellness - Opportunity for the wellness industry to market indulgent wellness products that combine pleasure and health benefits.
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