'The Distillery' Hotel Will Have Offer a Gin Museum and Bars
Mishal Omar — December 8, 2016 — World
The Distillery is an upcoming hotel located in London's Notting Hill district that aims to be a gin theme park of sorts.
The restaurant is backed by the brand 'Portobello Road Gin' and the entire space is inspired by the alcohol, even its exterior decor. The hotel will be home to Portobello Road Gin's distillery and will also feature two bars, a gin museum and 'The Ginstitute,' -- a service that offers lessons in the history of gin while teaching visitors how it is made, and allowing them to craft their own cocktails.
The wide-ranging approach that The Distillery is taking to fully immerse visitors in the gin-making experience provides a new source of income for its backing brand, and also functions as one large promotional opportunity.
The restaurant is backed by the brand 'Portobello Road Gin' and the entire space is inspired by the alcohol, even its exterior decor. The hotel will be home to Portobello Road Gin's distillery and will also feature two bars, a gin museum and 'The Ginstitute,' -- a service that offers lessons in the history of gin while teaching visitors how it is made, and allowing them to craft their own cocktails.
The wide-ranging approach that The Distillery is taking to fully immerse visitors in the gin-making experience provides a new source of income for its backing brand, and also functions as one large promotional opportunity.
Trend Themes
1. Gin Tourism - The rise of gin-themed hotels provides a new opportunity for tour operators and travel agencies to promote gin tourism packages.
2. Alcohol-themed Hospitality - The popularity of gin-themed hotels can pave the way for more alcohol-themed hotels and restaurants featuring different spirits or wines.
3. Experiential Hospitality - The immersive gin-making experience offered by The Distillery hotel highlights the potential for experiential hospitality and can inspire similar offerings in other industries.
Industry Implications
1. Hospitality - The emergence of gin-themed hotels offers a unique opportunity for the hospitality industry to create new experiences and tap into the growing trend of alcohol-inspired tourism.
2. Alcohol Industry - The success of gin-themed hotels can inspire other alcohol brands to create similar immersive experiences and capitalize on the experiential trend in the alcohol industry.
3. Tourism - The rise of gin-themed hotels can spark interest in new tourism opportunities and promote different destinations as centers of gin-making culture.
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