Egan's Senses Collection Takes Cues from Five Foundational Flavors
Laura McQuarrie — May 31, 2024 — Lifestyle
References: celticwhiskeyshop & thespiritsbusiness
The five foundational flavors—sweet, sour, salty, bitter and umami—inspired Egan's Senses, an exclusive collection of whiskey that explores each one in depth.
For this experimental exploration in whiskey, Egan's teamed up with Damien Grey, the chef and founder of Dublin’s Liath Restaurant. Each set includes five bottles of single malt, a sample box of 40ml vials and cards that divulge how the whiskey was developed. Additionally, the set includes access to a complimentary table for two at Liath Restaurant, plus membership to Liath Restaurant’s concierge booking service.
To showcase each different taste, a specific cask finish was selected. While the bitter expression used a recharred cask that previously held Imperial Stout brewed by Dot Brew, the salt bottling used barrels from Godet Cognac that get their character from the humid, salty air of the Atlantic Ocean.
For this experimental exploration in whiskey, Egan's teamed up with Damien Grey, the chef and founder of Dublin’s Liath Restaurant. Each set includes five bottles of single malt, a sample box of 40ml vials and cards that divulge how the whiskey was developed. Additionally, the set includes access to a complimentary table for two at Liath Restaurant, plus membership to Liath Restaurant’s concierge booking service.
To showcase each different taste, a specific cask finish was selected. While the bitter expression used a recharred cask that previously held Imperial Stout brewed by Dot Brew, the salt bottling used barrels from Godet Cognac that get their character from the humid, salty air of the Atlantic Ocean.
Trend Themes
1. Flavor-inspired Spirits - This whiskey collection highlights how the exploration of foundational flavors can bring a new sensory dimension to traditional spirits.
2. Culinary Collaborations - Partnerships between spirit brands and renowned chefs, like Egan's and Damien Grey, illustrate the potential of infusing culinary expertise into beverage development.
3. Exclusive Experiential Kits - Providing consumers with immersive kits that include unique products and experiences, such as sample vials and dining vouchers, elevates the appeal of luxury spirits collections.
Industry Implications
1. Alcoholic Beverages - The alcohol industry can find inspiration in the fusion of gastronomy and drink, creating niche products that cater to refined tastes.
2. Luxury Goods - Luxury brands stand to benefit from incorporating multi-sensory experiences, offering exclusive and unique product sets that enhance consumer engagement.
3. Food and Beverage Tourism - This trend indicates opportunities for food and beverage tourism by bundling high-end products with exclusive dining experiences that attract affluent travelers.
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