The Glenmorangie Pursuit of Passion Wine Cask Collection is Premium
Michael Hemsworth — August 17, 2024 — Lifestyle
References: glenmorangie & thespiritsbusiness
The Glenmorangie Pursuit of Passion Wine Cask Collection has been unveiled by the brand as a new range of expressions that merge the worlds of wine and Scotch whiskey together.
The collection comes in the form of a presentation set with three options that include single malt whiskies finished in Italian and French wine casks. This includes the Barbaresco Wine Cask Finish, the Corton-Charlemagne Wine Cask Finish and the Margaux Wine Cask Finish, which were aged for 27 years, 28 years and 29 years, respectively. Priced at £7,740, the collection will be available for purchase at Glenmorangie’s Boutique at Heathrow Airport, Terminal 2 starting in October.
Master Distiller Dr. Bill Lumsden spoke on the Glenmorangie Pursuit of Passion Wine Cask Collection saying, "Of all my experiments, the whiskies in our Pursuit of Passion Wine Cask Collection are among my most prized and delicious. With exceptionally long finishes in precious casks from some of France and Italy’s most renowned wine regions, I’m sure their complexity will delight and intrigue lovers of both whisky and wine.”
The collection comes in the form of a presentation set with three options that include single malt whiskies finished in Italian and French wine casks. This includes the Barbaresco Wine Cask Finish, the Corton-Charlemagne Wine Cask Finish and the Margaux Wine Cask Finish, which were aged for 27 years, 28 years and 29 years, respectively. Priced at £7,740, the collection will be available for purchase at Glenmorangie’s Boutique at Heathrow Airport, Terminal 2 starting in October.
Master Distiller Dr. Bill Lumsden spoke on the Glenmorangie Pursuit of Passion Wine Cask Collection saying, "Of all my experiments, the whiskies in our Pursuit of Passion Wine Cask Collection are among my most prized and delicious. With exceptionally long finishes in precious casks from some of France and Italy’s most renowned wine regions, I’m sure their complexity will delight and intrigue lovers of both whisky and wine.”
Trend Themes
1. Wine-influenced Spirits - The blending of wine and whiskey casks creates unique flavor profiles that appeal to adventurous spirit enthusiasts.
2. Luxury Spirit Collections - High-end presentation sets like the Glenmorangie collection cater to connoisseurs seeking exclusive and premium offerings.
3. Extended Aging Techniques - Utilizing longer aging periods in specialized casks results in complex and richly flavored beverages.
Industry Implications
1. Alcohol Beverages - Merging traditional whiskey production with wine-aging methods introduces new market segments within the alcoholic beverages industry.
2. Luxury Goods - Premium collections and high price points reflect the growing consumer demand for luxury and exclusivity.
3. Travel Retail - Airport boutiques provide an ideal platform for introducing limited-edition and exclusive high-end products to international travelers.
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