Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Insight - Companies are opting for interactive introductions to their launches to provide product transparency. Consumers are searching for brands that offer detailed information about their products to ensure they understand all aspects of the items they purchase before making informed choices. As a result, companies are hosting events to increase accessibility to product and brand knowledge.
Insight - Companies are opting for interactive introductions to their launches to provide product transparency. Consumers are searching for brands that offer detailed information about their products to ensure they understand all aspects of the items they purchase before making informed choices. As a result, companies are hosting events to increase accessibility to product and brand knowledge.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
Trend Themes
1. Interactive Branding - Companies are opting for interactive introductions to their launches to provide product transparency.
2. Sensory Retail Pop-ups - Pop-up shops are being used to create immersive brand experiences, complete with live events, workshops, and competitions.
3. Mixed Reality Metaverses - Brands are using augmented and mixed reality to create immersive virtual experiences for customers and stakeholders.
Industry Implications
1. Retail - Retailers are creating immersive experiences to showcase their products, build brand identity, and facilitate customer engagement.
2. Entertainment - Media and entertainment companies are leveraging immersive experiences to deepen fan engagement, promote new content, and drive ticket sales.
3. Automotive - Auto OEMs are creating metaverse platforms to showcase and personalize their vehicles, as well as provide a range of digital and physical services to customers.
