Troy-Bilt's Low, Slow, & Mow Recipes Free Up Time for Yardwork
Laura McQuarrie — April 24, 2023 — Marketing
References: lowslowandmow & youtube
This spring, Troy-Bilt may be the unlikely source of recipe inspiration for families thanks to the Low, Slow, & Mow campaign. This campaign centers on slow-cooking dinner recipes that will roast, simmer or smoke in the kitchen, freeing people to tend to their lawn and garden in the meantime.
"Set and forget" recipes that allow people to cook while doing other activities are appealing because they offer convenience and time-saving benefits. These kinds of recipes allow people to multitask and keep their hands free while their meal is being prepared, while also reducing, the need for constant attention and monitoring of the cooking process. With this campaign, hands-free recipes for meals like Potato, Cheese, and Sausage Soup can be accessed by Amazon Alexa by saying "Alexa, open Low, Slow, & Mow."
"Set and forget" recipes that allow people to cook while doing other activities are appealing because they offer convenience and time-saving benefits. These kinds of recipes allow people to multitask and keep their hands free while their meal is being prepared, while also reducing, the need for constant attention and monitoring of the cooking process. With this campaign, hands-free recipes for meals like Potato, Cheese, and Sausage Soup can be accessed by Amazon Alexa by saying "Alexa, open Low, Slow, & Mow."
Trend Themes
1. Multitasking Recipes - Slow-cooking recipes that offer convenience and time-saving benefits by allowing people to cook while doing other activities.
2. Hands-free Cooking - Set-and-forget recipes that reduce the need for constant attention and monitoring of the cooking process.
3. Voice-activated Recipe Access - Using Amazon Alexa to access slow-cooking recipes through the Low, Slow, & Mow campaign.
Industry Implications
1. Appliances and Kitchenware - Innovating kitchen equipment to support hands-free cooking and recipe access through voice-activated technology.
2. Home and Garden - Offering slow-cooking recipes that can be cooked while busy with outdoor activities, and marketing home and garden products that complement this activity.
3. Food and Beverage - Creating slow-cooking food products that offer convenience and multitasking benefits for busy households.
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