Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Niko Pajkovic — November 24, 2021 — Business
References: bang-olufsen & retail-focus
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London.
Starting now, the company is inviting Londoners to come to check out the immersive "Scandi oasis" space where they can experience the brand's signature products first-hand. Boasting a chic aesthetic, the store was structured to take visitors on a journey through various "zones," each of which showcases the brand's emphasis on sound, craft, and design.
During their visit, guests will be offered the chance to create a custom cover for the brand's iconic wireless speak, the Beoplay A9. Visitors' designs will be entered into a competition, with the winner receiving their custom-designed speaker. In addition, the pop-up will host a variety of live events, including live music and interactive workshops.
Image Credit: Bang & Olfusen
Starting now, the company is inviting Londoners to come to check out the immersive "Scandi oasis" space where they can experience the brand's signature products first-hand. Boasting a chic aesthetic, the store was structured to take visitors on a journey through various "zones," each of which showcases the brand's emphasis on sound, craft, and design.
During their visit, guests will be offered the chance to create a custom cover for the brand's iconic wireless speak, the Beoplay A9. Visitors' designs will be entered into a competition, with the winner receiving their custom-designed speaker. In addition, the pop-up will host a variety of live events, including live music and interactive workshops.
Image Credit: Bang & Olfusen
Trend Themes
1. Immersive Pop-ups - The trend of immersive pop-ups can be capitalized on by companies wishing to create an experiential shopping environment.
2. Customized Products - As evidenced by the custom-designed speaker competition, the trend of offering customized products can provide a unique selling point for luxury brands.
3. Live Events - Companies can capitalize on the trend of hosting live events, such as music performances and interactive workshops, to bring in customers and create a community around their brand.
Industry Implications
1. Luxury Audio Electronics - The luxury audio electronics industry can benefit from creating pop-ups that offer an immersive shopping experience and customized products.
2. Retail - The retail industry can benefit from creating immersive pop-ups that provide customers with a unique shopping experience that they can't get online.
3. Events and Entertainment - The events and entertainment industry can benefit from partnering with luxury brands to create live events that showcase their products and create a unique experience for attendees.
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