Brands that specialize in confections are prioritizing recycled materials
Trend - Candy brands are increasingly incorporating recycled materials into their packaging in order to reduce the environmental impact of their products, and showcase themselves at the forefront of sustainability.
Insight - As consumers become more socially and politically aware. they're increasingly aligning themselves with brands that embody the same values they do. Now, more consumers are willing to go out of their way in order to purchase from brands that align with their personal beliefs--whether those are social, political or environmental.
Insight - As consumers become more socially and politically aware. they're increasingly aligning themselves with brands that embody the same values they do. Now, more consumers are willing to go out of their way in order to purchase from brands that align with their personal beliefs--whether those are social, political or environmental.
Workshop Question - How is your brand aligning with its customers' values?
Trend Themes
1. Recycled Packaging - Candy brands are incorporating recycled materials into their packaging to prioritize sustainability, reducing their environmental impact and appealing to consumers' values.
2. Eco-friendly Packaging Materials - The introduction of eco-friendly packaging materials such as paper-based solutions and post-consumer recycled (PCR) materials offer an environmental solution for companies.
3. Plant-based Confectionery - Vegan, plant-based confectionery products, including Easter eggs, offer an alternative for consumers with allergies or following a plant-based diet.
Industry Implications
1. Packaging Industry - Incorporating recycled materials or introducing eco-friendly materials can contribute to creating a competitive advantage for confectionery brands.
2. Food Industry - Plant-based confectionery products offer a new opportunity for the food industry to cater to a growing market of health-conscious or plant-based consumers.
3. Waste Management Industry - Collaborating with companies to create recyclable packaging and educate consumers on proper recycling contributes to the waste management industry's efforts towards sustainability.
