Verizon Created Digital Games That Unlock AR Works of Art
Laura McQuarrie — January 14, 2021 — Tech
References: campaignlive
Verizon collaborated with the Metropolitan Museum of Art to create an engaging virtual gallery experience centered around items from the New York City museum's collection. The Met Unframed helps to give people a chance to interact with the museum at a time when in-person access is limited, and the virtual experience lets art lovers explore universal themes like home, nature and power from anywhere.
The digital gallery exhibits were designed to mimic the real-life spaces in the museum and thanks to the virtual nature of the experience, games can be played to unlock augmented reality versions of the art. In augmented reality, these works of art help to show off the responsiveness and speed of the Verizon 5G Ultra Wideband.
Image Credit: Verizon
The digital gallery exhibits were designed to mimic the real-life spaces in the museum and thanks to the virtual nature of the experience, games can be played to unlock augmented reality versions of the art. In augmented reality, these works of art help to show off the responsiveness and speed of the Verizon 5G Ultra Wideband.
Image Credit: Verizon
Trend Themes
1. Virtual Gallery Exhibits - Virtual reality and augmented reality experience that mimics real-life spaces is growing in popularity, this creates disruption in the entertainment and art industry.
2. AR Gaming Experience - AR gaming experience is becoming popular among art lovers. This creates an opportunity to merge gaming, AR and traditional art display to improve visitor engagement.
3. Digital Interactive Art Experience - Interactive digital art experience provides a chance for people to have an immersive experience with art. This is an opportunity for digital artists and designers to showcase their creativity.
Industry Implications
1. Entertainment Industry - The entertainment industry can create virtual reality experience centers that offer visitors the chance to have an immersive experience with art.
2. Art Industry - Art industries have the opportunity to incorporate AR technology to enhance visitor engagement and make the art experience more interactive.
3. Digital Marketing Industry - Digital marketers can take advantage of virtual galleries to showcase their products and services. This can help create brand awareness and reach a wider audience.
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