NTR1-META Exists in the Metaverse & the Real World for Trading & Wearing
Laura McQuarrie — March 8, 2022 — Fashion
References: ntr1-meta & businesswire
NTR1-META is a first-of-its-kind phygital NFT sneaker that can be worn in the real world, as well as collected and traded in the metaverse. The exclusive virtual and physical Italian handmade shoes were made possible thanks to a Swappable partnership with Another-1 (AN1) that makes it possible for NFT holders to sport the digital sneakers in Decentraland, trade them on Swappable or redeem them for a real-life physical pair.
Marco Staglianò, CEO of AN1, says, "These sneakers are conceptualized for those revolutionary challengers seeking to evolve and seize the cutting edge of luxury goods as they morph into our digital future." There are 5,555 sneakers launching as part of the collection; the first 5,000 are coming to the Swappable marketplace on the Polygon blockchain, then 555 are launching during Decentraland Fashion Week.
Marco Staglianò, CEO of AN1, says, "These sneakers are conceptualized for those revolutionary challengers seeking to evolve and seize the cutting edge of luxury goods as they morph into our digital future." There are 5,555 sneakers launching as part of the collection; the first 5,000 are coming to the Swappable marketplace on the Polygon blockchain, then 555 are launching during Decentraland Fashion Week.
Trend Themes
1. Phygital Fashion - The fusion of physical and digital fashion opens up opportunities to create innovative products that can exist in both worlds.
2. NFT Wearables - Creating unique, limited-edition wearables that are also NFTs can be a lucrative opportunity for luxury brands.
3. Metaverse Collectibles - Developing NFTs that can be collected and traded in the metaverse expands the market for collectibles to a global audience.
Industry Implications
1. Fashion - Fashion brands can leverage the use of NFTs to create unique, limited-edition products that are both wearable and collectible.
2. Luxury Goods - The growing market for NFTs and their association with rare and valuable items creates opportunities for luxury goods brands to create exclusive NFT products.
3. Blockchain Technology - The use of blockchain technology in creating and tracking NFTs for both physical and digital goods can revolutionize the way we authenticate and trade goods.
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