teamLab's New Immersive Experience Invites Guests to Catch Animals
Niko Pajkovic — April 28, 2022 — Tech
References: teamlab.art & jingculturecommerce
Japenese design studio teamLab has announced the launch of its newest immersive exhibition in Tokyo’s Harajuku neighborhood called 'Catching and Collecting in the Sacred Forest.' The new experience comes on the heels of the studios' previously released exhibitions, including the renowned 'Reconnect: Art With Rinkan Sauna 'in Roppongi and 'FUTURE WORLD,' which debuted at Singapore’s ArtScience Museum.
'Catching and Collecting in the Sacred Forest' offers visitors a highly immersive environment that transports them into a "digital forest" that features striking and futuristic artworks by Lisa Frank. Developed in partnership with Samsung, the new experience invites guests to use their Galaxy smartphone to "catch" endangered animals that are projected into the digital space via a unique AR-enabled activation. Once the animals are caught, guests are provided information about them and given the opportunity to release them elsewhere in the digital environment.
Image Credit: teamLab
'Catching and Collecting in the Sacred Forest' offers visitors a highly immersive environment that transports them into a "digital forest" that features striking and futuristic artworks by Lisa Frank. Developed in partnership with Samsung, the new experience invites guests to use their Galaxy smartphone to "catch" endangered animals that are projected into the digital space via a unique AR-enabled activation. Once the animals are caught, guests are provided information about them and given the opportunity to release them elsewhere in the digital environment.
Image Credit: teamLab
Trend Themes
1. Immersive Art Exhibitions - The rising popularity of immersive art experiences offers opportunities for studios to innovate with new technologies and partner with brands for sponsorships and collaborations.
2. Augmented Reality Activations - More brands are turning to augmented reality as a way to create interactive, memorable experiences for consumers that drive engagement and sales.
3. Digital Conservation Education - As concerns about climate change and endangered species grow, there is an increasing demand for innovative ways to educate and engage the public using digital mediums.
Industry Implications
1. Digital Art - Design studios can create new immersive art experiences that utilize digital technologies such as augmented reality, projection mapping, and 3D printing.
2. Mobile Technology - Mobile phone manufacturers and app developers can leverage augmented reality capabilities to create engaging activation campaigns for brands and events.
3. Conservation Organizations - Conservation groups and educational institutions can utilize innovative digital technologies to engage and educate the public about conservation efforts and endangered species.
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