Jason Wu and Dress X Launch a Digital Replica of Michelle Obama’s Ball Gown
Niko Pajkovic — July 13, 2022 — Tech
References: jasonwustudio & businessoffashion
American fashion label Jason Wu has teamed up with digital-only fashion brand DressX to launch a new wearable NFT called 'The Dream.' The new digital-only piece is a direct replica of First Lady Michelle Obama’s 2009 Inaugural Ball gown, which was designed by Wu.
The owner of this one-off replica will be able to wear the gown digitally on various metaverse platforms. In addition, after purchasing the gown, they will receive two tickets to Jason Wu's in-person show at New York Fashion Week, which is set to take place this September.
“Fashion is always evolving and changing and as a fashion designer, I evolve with it,” said Wu in a recent interview, referencing the new NFT, which arrives as a first for the legendary designer.
Image Credit: Jason Wu
The owner of this one-off replica will be able to wear the gown digitally on various metaverse platforms. In addition, after purchasing the gown, they will receive two tickets to Jason Wu's in-person show at New York Fashion Week, which is set to take place this September.
“Fashion is always evolving and changing and as a fashion designer, I evolve with it,” said Wu in a recent interview, referencing the new NFT, which arrives as a first for the legendary designer.
Image Credit: Jason Wu
Trend Themes
1. Wearable Nfts - Creating digital-only wearable items that can be used on various metaverse platforms
2. Digital Fashion - Designing and selling fashion pieces that exist solely in the digital realm
3. Virtual Fashion Shows - Hosting fashion shows that can be attended fully online, with wearable NFTs
Industry Implications
1. Fashion - Opportunity for established designers to expand their reach and offer one-of-a-kind digital pieces
2. Technology - Innovation in the metaverse and creation of digital platforms for wearable NFT use
3. Entertainment - Virtual fashion shows as a new form of entertainment and exploration in the metaverse
6.4
Score
Popularity
Activity
Freshness
