Tillamook's Block Jams are Cheddar-Inspired Tracks by TikTok Creators
Laura McQuarrie — January 23, 2023 — Marketing
References: tillamook & bakercityherald
Block Jams is a new drop from dairy co-op Tillamook that invites cheese lovers to change their cheddar tune and level up their snacking experiences. The compilation of cheddar-inspired tracks by TikTok creators spotlights products like the Sharp Cheddar Block, the Farmstyle Sharp Cheddar Shreds and the Farmstyle Sharp Cheddar Slices. With the aid of three TikTok creators, Tillamook is sharing catchy tunes like "Double Dippin' With You" by Goodboy Noah, "C.H.D.D.R." by Carson Elliott and "Stack That Cheddar" by Grace Hayes.
Notably, this campaign is the first-ever Big Game advertisement from the beloved dairy co-op, Tillamook County Creamery Association (TCCA.) The Block Jams campaign is musically spreading joy, as well as game day food inspiration through connected TV, digital video, social, audio and out-of-home spots.
Notably, this campaign is the first-ever Big Game advertisement from the beloved dairy co-op, Tillamook County Creamery Association (TCCA.) The Block Jams campaign is musically spreading joy, as well as game day food inspiration through connected TV, digital video, social, audio and out-of-home spots.
Trend Themes
1. Food-inspired Music - Opportunity for food and beverage brands to collaborate with musicians to create engaging content that strengthens the brand's identity and recognition.
2. User-generated Content Campaigns - Opportunity for brands to leverage user-generated content and social media influencers for marketing campaigns, gaining organic exposure and engagement in the process.
3. Multi-platform Advertising - Opportunity for brands to reach a wider audience by utilizing various advertising channels such as connected TV, digital video, social media, audio, and out-of-home spots.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to collaborate with musicians and social media influencers to create innovative and engaging campaigns that drive brand recognition and sales.
2. Music - Opportunity for musicians to collaborate with food and beverage brands to create unique musical experiences that can strengthen their fan base and expand their reach.
3. Advertising - Opportunity for advertising agencies to create multi-platform campaigns for brands that leverage user-generated content and social media influencers for greater audience engagement and organic exposure.
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