The PEEPS Build-A-Bears Take the Shape of Signature Bunnies
Laura McQuarrie — February 19, 2021 — Life-Stages
References: buildabear & prnewswire
There's a brand-new collection of PEEPS Build-A-Bear plush animals and accessories and it's arriving ahead of the spring season. The limited-edition plush Bunnies replicate the signature pink, yellow and blue colors of the peeps, plus a rainbow edition. The PEEPS Bunnies can be dressed up with reversible bandanas and paired with branded pajama sets, t-shirts and Chick wrist accessories.
To kick off the sweet collaboration, the PEEPS Chick mascot will be appearing at the First Stuffing Premiere as a Guest of Build-A-Bear Workshop. As well as being able to find the PEEPS Build-A-Bear Bunnies in Workshop stores, customers are able to use the online Bear Builder, so that they can arrange to pick up or have their order delivered directly on the same day via Shipt.
To kick off the sweet collaboration, the PEEPS Chick mascot will be appearing at the First Stuffing Premiere as a Guest of Build-A-Bear Workshop. As well as being able to find the PEEPS Build-A-Bear Bunnies in Workshop stores, customers are able to use the online Bear Builder, so that they can arrange to pick up or have their order delivered directly on the same day via Shipt.
Trend Themes
1. Customizable Plushies - Businesses can offer personalized plush toys as a way to engage customers and increase brand recognition.
2. Collaborative Marketing - Companies can partner with other brands to create new, exciting products that attract more customers and increase brand loyalty.
3. Limited-edition Merchandise - Creating limited-edition merchandise can create a sense of urgency among customers and increase demand for a product.
Industry Implications
1. Toy - The toy industry can benefit from offering customizable and limited-edition plush toys, as well as collaborating with other brands to create new products.
2. Marketing/advertising - Marketing and advertising firms can help businesses develop collaborative marketing campaigns and create limited-edition merchandise to increase customer engagement and brand loyalty.
3. Fashion/accessories - Fashion and accessory brands can experiment with creating limited-edition merchandise and collaborating with other brands to create unique products that attract customers and increase brand recognition.
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