Palace Teams Up with Harrod to Launch Co-Branded Pop-Up Shop
Niko Pajkovic — December 7, 2021 — Business
References: palaceskateboards & retailgazette
British streetwear label Palace has announced that it will be partnering with department store Harrods to launch a unique pop-up shop within Harrod's Knightsbridge-based store. The new pop-up, aptly titled 'Palace Harrods,' will offer a range of co-branded apparel and gifts with a festive focus.
As part of the collaboration, the brands will introduce a new logo, which will be featured on a variety of apparel and accessories including hoodies, varsity jackets, and wool caps. Moreover, the new logo will be displayed throughout the pop-up location, even making its way onto custom-made carpeting.
“Palace is famed for merging its DNA with other brands and retailers to create a wholly original and unexpected collection, and it’s hugely exciting for us that they have joined forces with a brand as iconic as ours," said Harrods head of menswear Simon Longland.
Image Credit: Palace
As part of the collaboration, the brands will introduce a new logo, which will be featured on a variety of apparel and accessories including hoodies, varsity jackets, and wool caps. Moreover, the new logo will be displayed throughout the pop-up location, even making its way onto custom-made carpeting.
“Palace is famed for merging its DNA with other brands and retailers to create a wholly original and unexpected collection, and it’s hugely exciting for us that they have joined forces with a brand as iconic as ours," said Harrods head of menswear Simon Longland.
Image Credit: Palace
Trend Themes
1. Co-branded Retail - The trend of co-branded retail is gaining popularity and provides opportunities for partnership and exclusivity deals creating new and unique product offerings.
2. Pop-up Partnerships - Pop-up partnerships are providing an exciting and novel way of increasing brand exposure and excitement around product launches or collaborations.
3. Collaboration Logomania - Collaborations of brands to create new logos offer a unique proposition to consumers that cannot be found elsewhere for the ultimate exclusivity.
Industry Implications
1. Retail - Co-branded retail and pop-up partnerships offer opportunities to increase brand buzz, drive awareness, and capitalize on new customer segments for clothing retailers.
2. Fashion - Collaborative fashion pop-ups and exclusive releases with shared branding provide an opportunity for companies to differentiate themselves and expand their market share.
3. Marketing - Collaborative streetwear pop-ups showcase creative marketing expertise to create hype around new launches and expand the reach of brands.
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