#Uffizidamangiare Invites Chefs to Cook Dishes Inspired by Artwork
Ellen Smith — January 23, 2021 — Lifestyle
References: facebook & designboom
Food and art often intersect, but now the pairing is becoming a little more deliberate with #uffizidamangiare -- a cooking initiative hosted by Florence's Uffizi gallery, which invites chefs and cooks to create dishes inspired by some of the gallery's famous works of art.
With museums closed, this unique virtual event serves as a way to boost engagement for the gallery, while connecting with home-bound consumers who are trying their hand at cooking. Each week, a tutorial video is posted to the gallery's Facebook page, inviting consumers to follow along. Perfect for art lovers, this experience draws its inspiration from a different painting each week - with the ingredients, colors, or meal paying homage to the image.
Photo Credits: designboom, facebook
Image Credit: gallerie degli uffizi
With museums closed, this unique virtual event serves as a way to boost engagement for the gallery, while connecting with home-bound consumers who are trying their hand at cooking. Each week, a tutorial video is posted to the gallery's Facebook page, inviting consumers to follow along. Perfect for art lovers, this experience draws its inspiration from a different painting each week - with the ingredients, colors, or meal paying homage to the image.
Photo Credits: designboom, facebook
Image Credit: gallerie degli uffizi
Trend Themes
1. Art-inspired Cooking - Exploring the intersection of art and food to create unique cooking experiences.
2. Virtual Museum Engagement - Finding innovative ways to keep audiences engaged with museums remotely.
3. Social Media Tutorials - Using social media platforms to provide cooking tutorials and build brand engagement with audiences.
Industry Implications
1. Museums and Galleries - The opportunity for museums and galleries to connect with audiences remotely and provide immersive experiences.
2. Food and Beverage - Partnering with museums and galleries to create unique culinary experiences and cater to food lovers.
3. Social Media Marketing - Incorporating social media platforms into marketing strategies to build engagement with audiences through virtual experiences.
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