Build-A-Bear Introduces ‘Heartbox’ Its Curated Gifting Service
Caitlyn Fernandez — January 19, 2022 — Lifestyle
References: buildabear & buildabear
Build-A-Bear has recently introduced ‘HeartBox,’ a unique curated giftbox service. One of the special boxes consumers can purchase is the ‘Romantic At Heart Box,’ which is perfect as the season of love is quickly approaching.
The Romantic At Heart Box contains a ‘Romantic at Heart Bear holding a Red Rose Wristie,’ ‘Sugarfina Long-Stem Roses Gummy Bears,’ and a ‘Trapp Signature Home Collection—No. 24 Wild Currant Scented Candle.’ Build-A-Bear’s unique addition to the plush toy allows consumers to add a red rose scent to it. Gift givers can even personalize the bear by adding a personal recorded voice message into the bear for their loved ones to hear.
Consumers can commemorate all of their special moments with the one they love with the Romantic At Heart Box, available on the Build-A-Bear website.
Image Credit: Build-A-Bear
The Romantic At Heart Box contains a ‘Romantic at Heart Bear holding a Red Rose Wristie,’ ‘Sugarfina Long-Stem Roses Gummy Bears,’ and a ‘Trapp Signature Home Collection—No. 24 Wild Currant Scented Candle.’ Build-A-Bear’s unique addition to the plush toy allows consumers to add a red rose scent to it. Gift givers can even personalize the bear by adding a personal recorded voice message into the bear for their loved ones to hear.
Consumers can commemorate all of their special moments with the one they love with the Romantic At Heart Box, available on the Build-A-Bear website.
Image Credit: Build-A-Bear
Trend Themes
1. Curated Gift Boxes - Entrepreneurs can create curated gift boxes that cater to various consumers' needs and preferences.
2. Personalized Plush Toys - Toy companies can offer personalized plush toys with added features such as recorded voice messages or scents.
3. Multi-product Gift Sets - Retailers can create multi-product gift sets that complement each other and cater to different occasions and events.
Industry Implications
1. Gift and Novelty Stores - Gift stores can capitalize on the demand for curated gift boxes by creating offerings that cater to different occasions and consumer preferences.
2. Toy and Game Manufacturing - Toy companies can incorporate innovative features into plush toys, making them unique and personalized, which could increase sales and attract new customers.
3. Home Goods Retailers - Retailers can create multi-product gift sets that complement their existing offerings and cater to different occasions and events, streamlining the shopping experience for consumers.
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