Pronovias Entered the Metaverse with Non-Fungible Dresses
Laura McQuarrie — July 15, 2022 — Lifestyle
Global bridalwear leader Pronovias likes to be first with everything it does so it's no surprise that it's the first in the bridal industry to launch wedding dress NFTs. Based on new designs from the 2023 Versailles collection unveiled during the brand's Barcelona Fashion Week show, three limited-edition non-fungible tokens were created.
The digital assets designed by Pronovias’ artistic director Alessandra Rinaudo, emulate the patterns, textures, beaded details and light-reflecting qualities of the real gowns. Only a limited number of the wedding dress NFTs will be sold at auction and they will only be activated as part of a 360-degree reveal of the 2023 collection.
While Cadenet takes the form of a two-piece with a semi-transparent strapless bodice, Charlotte is a soft, non-cupped dress with a mermaid design. Rounding out the trio, Pompadour is a showstopping gold lamé taffeta dress with a sash.
The digital assets designed by Pronovias’ artistic director Alessandra Rinaudo, emulate the patterns, textures, beaded details and light-reflecting qualities of the real gowns. Only a limited number of the wedding dress NFTs will be sold at auction and they will only be activated as part of a 360-degree reveal of the 2023 collection.
While Cadenet takes the form of a two-piece with a semi-transparent strapless bodice, Charlotte is a soft, non-cupped dress with a mermaid design. Rounding out the trio, Pompadour is a showstopping gold lamé taffeta dress with a sash.
Trend Themes
1. Wedding Dress Nfts - The emergence of wedding dress NFTs allows for collectible, one-of-a-kind digital assets and opens up possibilities for the bridal industry to explore blockchain technology.
2. Limited-edition Digital Fashion - Creating limited-edition digital fashion NFTs allows designers to create scarcity and exclusivity in the digital realm, opening up new revenue streams for fashion brands.
3. 360-degree Fashion Reveal - The use of 360-degree technology to showcase collections allows for an immersive and interactive experience for consumers, potentially disrupting the traditional fashion show format.
Industry Implications
1. Bridal Industry - The bridal industry can explore opportunities in the emerging NFT market by creating limited-edition wedding dress NFTs and offering new forms of collectible memorabilia for engaged couples.
2. Fashion Industry - The fashion industry can explore new revenue streams by creating limited-edition NFTs of their collections, expanding their reach to digital consumers and disrupting traditional production models.
3. Event Industry - The event industry can utilize 360-degree technology to create immersive and interactive experiences for attendees, potentially disrupting traditional event formats and offering new opportunities for engagement.
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